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type:"article"
type_genre:"Mehrbändiges Werk"
~subject:"KMU"
~subject:"Marketingmanagement"
~type_genre:"Case study"
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Case studies on MNCs in India
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International journal of technology marketing : IJTMkt
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Measuring business excellence : the journal of organizational performance management
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Kleine und mittlere Unternehmen in einer globalisierten Welt : Festschrift für Prof. Dr. Wolfgang König anlässlich seines 65. Geburtstages
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Managing the Future Supply Chain : current concepts and solutions for reliability and robustness
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The challenge of BRIC multinationals
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ECONIS (ZBW)
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Early internationalisation of new and small Indian firms : an exploratory study
Arte, Pratik
;
Barron, Andrew
- In:
The challenge of BRIC multinationals
,
(pp. 525-558)
.
2017
Persistent link: https://www.econbiz.de/10011583747
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2
Tanishq: bringing jewellery to daily life
Adhikari, Atanu
;
Sankaran, Ramesh Kumar
;
Karkhanis, Trupti
- In:
Strategic marketing cases in emerging markets
,
(pp. 11-25)
.
2017
Persistent link: https://www.econbiz.de/10011667535
Saved in:
3
Revolution ventures - introduction to the service organization and situation description
Roy, Gautam
;
Adhikari, Atanu
- In:
Strategic marketing cases in emerging markets
,
(pp. 107-115)
.
2017
Persistent link: https://www.econbiz.de/10011667545
Saved in:
4
Building brands in emerging economies : a consumer-oriented approach
Nunez, Sandra
;
Castaño, Raquel
- In:
Business analytics and cyber security management in …
,
(pp. 183-194)
.
2017
Persistent link: https://www.econbiz.de/10011586342
Saved in:
5
The complex hues of entrepreneurial identity amongst women owning accounting firms
Adapa, Sujana
;
Sheridan, Alison
- In:
Indian women as entrepreneurs : an exploration of self …
,
(pp. 21-42)
.
2016
Persistent link: https://www.econbiz.de/10011502916
Saved in:
6
Overlooked or ignored - missing elements in the entrepreneurial finance policies : a case of introducing MUDRA bank in India
Sinha, Gaurav
- In:
Strategic change : SC ; briefings in entrepreneurial finance
25
(
2016
)
5
,
pp. 569-583
Persistent link: https://www.econbiz.de/10011598417
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7
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
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8
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
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9
Developing green supply chain system for Indian enterprises
Kumar, Sanjeev
;
Chattopadhyaya, Somnath
;
Sharma, Vinay
- In:
International journal of business excellence
6
(
2013
)
3
,
pp. 270-292
Persistent link: https://www.econbiz.de/10009756481
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10
Blues and hues for Color Valley
Metha, Seema
;
Singh, Tarika
;
Saxena, Tanjul
- In:
International journal of commerce and management
22
(
2012
)
2
,
pp. 145-151
Persistent link: https://www.econbiz.de/10009582088
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