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type:"article"
type_genre:"Mehrbändiges Werk"
~subject:"Marketingmanagement"
~subject:"Strategisches Management"
~type_genre:"Case study"
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Marketingmanagement
Strategisches Management
India
494
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494
Multinationales Unternehmen
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Case studies on MNCs in India
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International journal of technology marketing : IJTMkt
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MNCs in India : issues and challenges
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Strategic marketing cases in emerging markets
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International journal of commerce and management
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International journal of entrepreneurship education : IJEE
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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Journal of risk finance : the convergence of financial products and insurance
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Tata's business and growth strategy
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Tanishq: bringing jewellery to daily life
Adhikari, Atanu
;
Sankaran, Ramesh Kumar
;
Karkhanis, Trupti
- In:
Strategic marketing cases in emerging markets
,
(pp. 11-25)
.
2017
Persistent link: https://www.econbiz.de/10011667535
Saved in:
2
Revolution ventures - introduction to the service organization and situation description
Roy, Gautam
;
Adhikari, Atanu
- In:
Strategic marketing cases in emerging markets
,
(pp. 107-115)
.
2017
Persistent link: https://www.econbiz.de/10011667545
Saved in:
3
Building brands in emerging economies : a consumer-oriented approach
Nunez, Sandra
;
Castaño, Raquel
- In:
Business analytics and cyber security management in …
,
(pp. 183-194)
.
2017
Persistent link: https://www.econbiz.de/10011586342
Saved in:
4
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
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5
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
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6
Strategic crises of Indian multinational corporations : a study
Goswami, S.
- In:
The IUP journal of business strategy : IJBS
10
(
2013
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10010204000
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7
Blues and hues for Color Valley
Metha, Seema
;
Singh, Tarika
;
Saxena, Tanjul
- In:
International journal of commerce and management
22
(
2012
)
2
,
pp. 145-151
Persistent link: https://www.econbiz.de/10009582088
Saved in:
8
Marketing strategies in the microfinance sector : a case study on Hand in Hand Microfinance Pvt. Ltd.
Jayashankar, Priyanka
;
Goedegebuure, Robert V.
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
3
,
pp. 64-78
Persistent link: https://www.econbiz.de/10009660064
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9
Exploratory case studies on manufacturing decision areas in the job production system
Choudhari, Sanjay C.
;
Adil, Gajendra K.
;
Ananthakumar, Usha
- In:
International journal of operations & production …
32
(
2012
)
11
,
pp. 1337-1361
Persistent link: https://www.econbiz.de/10009680818
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10
Managing political actors through network partners : market-driving multinationals in Emerging markets
Elg, Ulf
;
Schaumann, Janina
;
Ghauri, Pervez N.
- In:
Business, society and politics : multinationals in …
,
(pp. 133-153)
.
2012
Persistent link: https://www.econbiz.de/10009685158
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