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type:"article"
type_genre:"Mehrbändiges Werk"
~subject:"Marketingmanagement"
~subject:"Supply chain"
~type_genre:"Case study"
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Case studies on MNCs in India
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International journal of collaborative enterprise : IJCEnt
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Managing the Future Supply Chain : current concepts and solutions for reliability and robustness
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Market orientation : transforming food and agribusiness around the customer
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Scandinavian journal of management
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Supply Chain Network Management : Gestaltungskonzepte und Stand der praktischen Anwendung
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The IUP journal of marketing management : IJMM
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The international journal of productivity and performance management : IJPPM
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Tanishq: bringing jewellery to daily life
Adhikari, Atanu
;
Sankaran, Ramesh Kumar
;
Karkhanis, Trupti
- In:
Strategic marketing cases in emerging markets
,
(pp. 11-25)
.
2017
Persistent link: https://www.econbiz.de/10011667535
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2
Revolution ventures - introduction to the service organization and situation description
Roy, Gautam
;
Adhikari, Atanu
- In:
Strategic marketing cases in emerging markets
,
(pp. 107-115)
.
2017
Persistent link: https://www.econbiz.de/10011667545
Saved in:
3
Building brands in emerging economies : a consumer-oriented approach
Nunez, Sandra
;
Castaño, Raquel
- In:
Business analytics and cyber security management in …
,
(pp. 183-194)
.
2017
Persistent link: https://www.econbiz.de/10011586342
Saved in:
4
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
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5
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
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6
Managing value in supply chains : case studies on the sourcing hub concept
Agrawal, Anupam
;
De Meyer, Arnoud
;
Van Wassenhove, Luk N.
- In:
California management review
56
(
2013/14
)
2
,
pp. 23-54
Persistent link: https://www.econbiz.de/10010342550
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7
Electronic procurement systems in India : importance and impact on supply chain operations
Sundarraj, R. P.
;
Kumari, Komal
- In:
Handbook of global logistics : transportation in …
,
(pp. 27-43)
.
2013
Persistent link: https://www.econbiz.de/10009656594
Saved in:
8
Developing green supply chain system for Indian enterprises
Kumar, Sanjeev
;
Chattopadhyaya, Somnath
;
Sharma, Vinay
- In:
International journal of business excellence
6
(
2013
)
3
,
pp. 270-292
Persistent link: https://www.econbiz.de/10009756481
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9
Multi-criteria supply chain performance evaluation : an Indian chemical industry case study
Vaidya, Omkarprasad
;
Hudnurkar, Manoj
- In:
The international journal of productivity and …
62
(
2013
)
3
,
pp. 293-316
Persistent link: https://www.econbiz.de/10009732057
Saved in:
10
Design of vendor managed inventory system for automotive company : a case study
Nagarajan, S.
;
Ganesh, K.
;
Barua, Mukesh Kumar
;
Resmi, A. T.
- In:
International journal of management & enterprise …
12
(
2012
)
2
,
pp. 106-131
Persistent link: https://www.econbiz.de/10009576965
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