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Building corporate identity, image and reputation in the digital era
8
Entrepreneurship marketing : principles and practice of SME marketing
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Cases on innovations in educational marketing : transnational and technological strategies
3
Corporate social responsibility in the digital age
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Ethics in marketing : international cases and perspectives
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advertising theory
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Cases on business and management in the MENA region : new trends and opportunities
1
Closed-loop supply chains : new developments to improve the sustainability of business practices
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Cranfield on corporate sustainability
1
Digitale Medien im Unternehmen : Perspektiven des betrieblichen Einsatzes von neuen Medien
1
Dynamische Theorien der Kompetenzentstehung und Kompetenzverwertung im strategischen Kontext
1
E-marketing ; Vol. 3
1
Erfolgsfaktor Agilität : Chancen für Unternehmen in einem volatilen Marktumfeld
1
European journal of marketing : EJM
1
HRM and marketing orientation in the new era
1
Handbook of research on applied AI for international business and marketing applications
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation Excellence : wie Unternehmen ihre Innovationsfähigkeit systematisch steigern
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International journal of technology marketing : IJTMkt
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International review of entrepreneurship : IRE
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of East European management studies : JEEMS
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Journal of business case studies
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Journal of business market management : jbm
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Journal of communication management : an international journal
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Journal of food products marketing
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Journal of knowledge management
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing education : JME
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Journal of research in marketing and entrepreneurship : JRME
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Journal of strategic management education : JSME
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Journal of strategic marketing
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Kellogg on advertising & media : the Kellogg School of Management
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ECONIS (ZBW)
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1
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
2
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
3
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
4
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
5
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
Saved in:
6
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
Saved in:
7
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
8
Islamic brand love
Yousef, Waleed
;
Yousef, Najwa
- In:
Building corporate identity, image and reputation in …
,
(pp. 401-414)
.
2022
Persistent link: https://www.econbiz.de/10012609407
Saved in:
9
Artificial intelligence, marketing, and the Fourth Industrial Revolution : criteria, concerns, cases
Kaplan, Andreas M.
- In:
Handbook of research on applied AI for international …
,
(pp. 1-13)
.
2021
Persistent link: https://www.econbiz.de/10012303412
Saved in:
10
Marketing weiterdenken : noch weiter!
Lehner, Ulrich
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 335-344)
.
2018
Persistent link: https://www.econbiz.de/10011741019
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