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type_genre:"Article in journal"
type_genre:"Fallstudie"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Relationship marketing"
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Relationship marketing
Bank
102
Beziehungsmarketing
38
Consumer behaviour
36
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36
Customer satisfaction
27
Kundenzufriedenheit
27
Dienstleistungsqualität
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Pérez, Andrea
3
Eriksson, Kent
2
Hermansson, Cecilia
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Al-Hawari, Mohd Ahmad
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The international journal of bank marketing : IJBM
Journal of financial services marketing : JFSM
16
International journal of electronic customer relationship management : IJECRM
12
The service industries journal
12
International journal of bank marketing
9
Die Bank
7
Journal of retailing and consumer services
7
International journal of economic perspectives : IJEP
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Cogent business & management
5
European research studies
5
International journal of business innovation and research
5
International journal of productivity and quality management : IJPQM
5
Journal of digital banking
5
Journal of strategic marketing
5
Business and Economic Research : BER
4
International journal of economic research
4
Journal of business research : JBR
4
Paradigm : the journal of Institute of Management Technology
4
Academic journal of economic studies
3
Corporate social responsibility and environmental management
3
European business review
3
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of business excellence : IJBEX
3
International journal of business information systems : IJBIS
3
International journal of business innovation and research : IJBIR
3
International journal of consumer studies
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of finance & banking studies : JJFBS
3
International journal of quality and service sciences
3
Journal of Islamic marketing
3
Journal of financial services marketing
3
Journal of global marketing
3
Journal of marketing analytics : JMA
3
Metamorphosis : a journal of management research
3
The IUP journal of bank management : IJBM
3
The review of financial studies
3
African journal of economic and management studies : AJEMS
2
Amfiteatru economic : an economic and business research periodical
2
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ECONIS (ZBW)
38
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1
Banking system trust, bank trust, and bank loyalty
Esterik-Plasmeijer, Pauline W. J. van
;
Raaij, Willem …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011617852
Saved in:
2
Personal traits and customer responses to CSR perceptions in the banking sector
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011617865
Saved in:
3
Demographic differences in Jordanian bank service quality perceptions
Al-jazzazi, Akram
;
Sultan, Parves
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10011707781
Saved in:
4
Building customer loyalty in digital banking : a study of bank staff's perspectives on the challenges of digital CRM and loyalty
Larsson, Anthony
;
Viitaoja, Yamit
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 858-877
Persistent link: https://www.econbiz.de/10011788204
Saved in:
5
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
6
Do consumers subjectively perceive relationships in objectively defined relational, interimistic, and transactional exchange in financial services?
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 472-494
Persistent link: https://www.econbiz.de/10011731471
Saved in:
7
The influence of culture on trust in B2B banking relationships
Houjeir, Roudaina
;
Brannan, Ross
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10011731545
Saved in:
8
Mediators of the relationship between service quality and customer loyalty : evidence from the banking sector in Zimbabwe
Makanyeza, Charles
;
Chikazhe, Lovemore
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011731623
Saved in:
9
Customer value proposition, corporate transformation and growth in Caribbean financial firms
Smith, Trevor Alexander
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
6
,
pp. 885-903
Persistent link: https://www.econbiz.de/10011618696
Saved in:
10
Customer relationship management : an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Bhat, Suhail Ahmad
;
Darzi, Mushtag Ahmad
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
3
,
pp. 388-410
Persistent link: https://www.econbiz.de/10011593782
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