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type_genre:"Article in journal"
~person:"Gil Saura, Irene"
~person:"Muk, Alexander"
~subject:"Consumer behaviour"
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Consumer behaviour
Comparison
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Gil Saura, Irene
Muk, Alexander
Gentina, Elodie
3
Haytko, Diana L.
3
Hermans, Charles M.
3
Huddleston, Patricia
3
Kapferer, Jean-Noël
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Lee, Monle
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International journal of retail & distribution management
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce research : JECR
1
Journal of promotion management : JPM
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1
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
2
The effects of comparative advertising on young consumers’ perceptions : cross-cultural comparison between the United States and Taiwan
Muk, Alexander
;
Chung, Christina
;
Chang, En Chi
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 100-122
Persistent link: https://www.econbiz.de/10011729468
Saved in:
3
Perceptions of mobile coupons : a cross-national study
Muk, Alexander
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
4
,
pp. 311-324
Persistent link: https://www.econbiz.de/10009748198
Saved in:
4
Relational benefits and loyalty in retailing : an inter-sector comparison
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
;
Berenguer …
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 493-509
Persistent link: https://www.econbiz.de/10009521980
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