//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Bibliography included"
type_genre:"Kongress"
~subject:"Marketing management"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Theory
248,322
Theorie
248,214
USA
17,795
United States
17,778
Estimation
11,570
Schätzung
11,566
Mathematical programming
10,877
Mathematische Optimierung
10,875
Portfolio selection
8,303
Portfolio-Management
8,303
Risk
7,989
Risiko
7,898
Geldpolitik
6,637
Monetary policy
6,617
Welt
6,291
World
6,290
Prognoseverfahren
6,286
Forecasting model
6,285
Spieltheorie
6,143
Game theory
6,137
Zeitreihenanalyse
5,696
Time series analysis
5,693
Deutschland
5,403
Germany
5,329
Scheduling problem
5,051
Scheduling-Verfahren
5,051
Schätztheorie
4,967
Estimation theory
4,966
Stochastischer Prozess
4,892
Stochastic process
4,890
Experiment
4,856
Asymmetrische Information
4,657
Asymmetric information
4,655
Wirtschaftswachstum
4,652
Economic growth
4,651
Börsenkurs
4,634
Share price
4,633
Volatility
4,351
Volatilität
4,350
CAPM
4,304
more ...
less ...
Online availability
All
Undetermined
104
Free
16
Type of publication
All
Article
464
Book / Working Paper
373
Type of publication (narrower categories)
All
Bibliography included
Kongress
Article in journal
Hochschulschrift
514
Thesis
485
Aufsatz in Zeitschrift
469
Bibliografie enthalten
368
Lehrbuch
262
Graue Literatur
252
Non-commercial literature
252
Aufsatz im Buch
242
Book section
242
Textbook
234
Arbeitspapier
126
Working Paper
126
Collection of articles of several authors
91
Sammelwerk
91
Aufsatzsammlung
67
Case study
39
Fallstudie
39
Handbook
32
Handbuch
32
Glossar enthalten
31
Glossary included
31
Konferenzschrift
23
Conference proceedings
16
Collection of articles written by one author
10
Sammlung
10
Systematic review
9
Übersichtsarbeit
9
Festschrift
8
Reprint
8
Bibliografie
6
Einführung
5
CD-ROM, DVD
4
Elektronischer Datenträger
3
Fallstudiensammlung
3
Forschungsbericht
2
Abstract
1
Accompanied by computer file
1
Amtsdruckschrift
1
more ...
less ...
Language
All
German
477
English
350
French
8
Undetermined
2
Author
All
Unger, Fritz
10
Bruhn, Manfred
8
Fuchs, Wolfgang
7
Herrmann, Andreas
7
Bauer, Hans H.
6
Benkenstein, Martin
6
Gierl, Heribert
6
Homburg, Christian
6
Backhaus, Klaus
5
Becker, Jochen
5
Tomczak, Torsten
5
Albers, Sönke
4
Busch, Rainer
4
Büschken, Joachim
4
Jenner, Thomas
4
Sander, Matthias
4
Scharf, Andreas
4
Schubert, Bernd
4
Voeth, Markus
4
Winkelmann, Peter
4
Berndt, Ralph
3
Diller, Hermann
3
Dögl, Rudolf
3
Esch, Franz-Rudolf
3
Hruschka, Harald
3
Huber, Frank
3
Kaas, Klaus Peter
3
Krafft, Manfred
3
Kumar, V.
3
Kuß, Alfred
3
Simon, Hermann
3
Sivakumar, K.
3
Skiera, Bernd
3
Yan, Ruiliang
3
Anderson, Simon P.
2
Baldauf, Artur
2
Bauche, Kai
2
Baumann, Ernst J.
2
Bester, Helmut
2
Binninger, Franz-Michael
2
more ...
less ...
Institution
All
Fördergesellschaft Marketing an der Universität Augsburg
5
Universität Duisburg <1980-2002>
2
Gesellschaft für Innovatives Marketing
1
Springer Gabler <Firma>
1
Universität Augsburg / Schwerpunkt Marketing
1
W. Kohlhammer GmbH
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
more ...
less ...
Published in...
All
Europäische Hochschulschriften / 5
55
Gabler Edition Wissenschaft
29
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of business economics : JBE
19
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
19
Neue betriebswirtschaftliche Forschung : Nbf
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Schriften zu Marketing und Management
15
Jahrbuch der Absatz- und Verbrauchsforschung
13
DUV : Wirtschaftswissenschaft
11
Die Betriebswirtschaft : DBW
11
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of business research : JBR
9
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
European journal of operational research : EJOR
7
Handelsforschung
7
International journal of industrial organization
7
International journal of production economics
7
Lehrbuch
7
Marketing : ZFP ; journal of research and management
7
Schriften zum Marketing
7
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
7
The Rand journal of economics
7
Berichte aus der Betriebswirtschaft
6
DUV / Wirtschaftswissenschaft
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Entscheidungsunterstützung für ökonomische Probleme
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marktorientierte Unternehmensführung
5
Southern economic journal
5
Beiträge zum Produkt-Marketing
4
Economics letters
4
European journal of marketing : EJM
4
Gabler-Edition Wissenschaft
4
Hochschulschriften zur Betriebswirtschaftslehre
4
Journal of business ethics : JOBE
4
Journal of global marketing
4
Journal of the Academy of Marketing Science
4
Konsum und Verhalten
4
more ...
less ...
Source
All
ECONIS (ZBW)
837
Showing
31
-
40
of
837
Sort
Relevance
Date (newest first)
Date (oldest first)
31
Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.
;
Feichtinger, Gustav
;
Hartl, Richard F.
- In:
European journal of operational research : EJOR
284
(
2020
)
3
,
pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
Saved in:
32
Entering a new market : market profitability and first-mover advantages
Flor, Christian Riis
;
Moritzen, Mark Raun
- In:
The journal of corporate finance : contracting, …
62
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012239347
Saved in:
33
Optimal acquisition and retention strategies in a duopoly model of competition
Chang, Shuhua
;
Zhang, Zhaowei
;
Wang, Xinyu
;
Dong, Yan
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 677-695
Persistent link: https://www.econbiz.de/10012157915
Saved in:
34
Challenger marketing
Lim, Weng Marc
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 342-345
Persistent link: https://www.econbiz.de/10012162608
Saved in:
35
Provenance, evolution, and transition of personal selling and sales management to strategic marketing channel management
Anderson, Rolph E.
;
Cohen, Alex H.
;
Christ, Paul F.
; …
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10012258185
Saved in:
36
Consumer return policies in presence of a P2P market
Li, Tingting
;
Xie, Jinxing
;
Liu, Xin
- In:
Omega : the international journal of management science
97
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012289088
Saved in:
37
Does retailer benefit from implementing "online-to-store" channel in a competitive market?
Yan, Shuai
;
Hua, Zhongsheng
;
Bian, Yiwen
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
2
,
pp. 496-512
Persistent link: https://www.econbiz.de/10012422652
Saved in:
38
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
Saved in:
39
The sustainable corporate strategy in industrial goods markets : Success Factor for Marketing in Monopolistic Markets
Niski, Alfred
;
Krause, Stefanie
;
Drusche, Olaf
- In:
Ökologisches Wirtschaften
35
(
2020
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10012299890
Saved in:
40
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->