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type_genre:"Interview"
~subject:"Automotive industry"
~type_genre:"Case study"
~type_genre:"Sammlung"
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Search: subject_exact:"Nationalkultur"
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Automotive industry
National culture
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Nationalkultur
60
Interkulturelles Management
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Becker-Ritterspach, Florian A. A.
1
Gosch, Kolja Nils
1
Luedicke, Marius K.
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Raaijman, Tico
1
Ravens, Christina
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Innovatives Markenmanagement
1
Management international review : mir ; journal of international business
1
Marketing management : a cultural perspective
1
Schriftenreihe Probleme und Chancen der Globalisierung
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Springer-Gabler-Research
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ECONIS (ZBW)
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Internal brand management in an international context
Ravens, Christina
-
2014
Persistent link: https://www.econbiz.de/10010219180
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2
Global transfer and Indian management : a historical hybridity perspective
Becker-Ritterspach, Florian A. A.
;
Raaijman, Tico
- In:
Management international review : mir ; journal of …
53
(
2013
)
1
,
pp. 141-166
Persistent link: https://www.econbiz.de/10009726995
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3
Unterschiede in der Interpretation und Akzeptanz global verbindlicher Regeln innerhalb Multinationaler Unternehmen : eine Untersuchung unter besonderer Betrachtung der Kultur
Gosch, Kolja Nils
-
2013
Persistent link: https://www.econbiz.de/10013443476
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4
Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K.
- In:
Marketing management : a cultural perspective
,
(pp. 315-331)
.
2012
Persistent link: https://www.econbiz.de/10009508085
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