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type_genre:"Thesis"
~isPartOf:"Perspectives on consumer behaviour : theoretical aspects and practical applications"
~isPartOf:"Product experience"
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Consumer behaviour
33
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33
Perception
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Wahrnehmung
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Product design
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Produktgestaltung
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Emotion
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Schifferstein, Hendrik N. J.
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Androniceanu, Ane-Mari
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Androniceanu, Armenia
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Perspectives on consumer behaviour : theoretical aspects and practical applications
Product experience
Gabler Edition Wissenschaft
84
Europäische Hochschulschriften / 5
74
Schriftenreihe Studien zum Konsumentenverhalten
58
Research
54
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
26
Transformative consumer research for personal and collective well-being
26
Berichte aus der Betriebswirtschaft
19
Gabler Research
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
18
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Dissertation Series CentER
16
Springer Gabler Research
16
Tinbergen Institute research series
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Reihe: Marketing : MAR
14
Schriftenreihe Schwerpunkt Marketing
14
Brand management ; Vol. 3
13
Gabler Edition Wissenschaft / Marken- und Produktmanagement
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
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1
Current aspects of consumer behaviour in central European countries
Hazuchová, Naďa
;
Stávková, Jana
;
Siedlecka, Agnieszka
; …
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 3-30)
.
2020
Persistent link: https://www.econbiz.de/10012250420
Saved in:
2
Willingness to reduce food choice in favour of sustainable alternatives : the role of government and consumer behaviour
Haque, Adnan ul
;
Yamoah, Fred A.
;
Sroka, Włodzimierz
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 31-51)
.
2020
Persistent link: https://www.econbiz.de/10012250421
Saved in:
3
Harmonised protection of consumer behaviour : the holistic comparative message about its effectiveness and efficiency from legislative and judicial perspectives
MacGregor Pelikánová, Radka
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 53-71)
.
2020
Persistent link: https://www.econbiz.de/10012250592
Saved in:
4
Multidimensional analysis of consumer behaviour on the European digital market
Androniceanu, Armenia
;
Kinnunen, Jani
;
Georgescu, Irina
; …
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 75-95)
.
2020
Persistent link: https://www.econbiz.de/10012250603
Saved in:
5
The black box of consumer behaviour and brand value perception : case study of the Slovak Republic
Majerova, Jana
;
Križanová, Anna
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 97-121)
.
2020
Persistent link: https://www.econbiz.de/10012250610
Saved in:
6
Analysis of consumer behaviour in the networked environment : case study of the Slovak Republic
Gajanova, Lubica
;
Nadanyiova, Margareta
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 123-146)
.
2020
Persistent link: https://www.econbiz.de/10012250616
Saved in:
7
Sustainable consumption behaviour in Poland through a PLS-SEM model
García-Machado, Juan J.
;
Figueroa-García, Edna C.
; …
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 147-172)
.
2020
Persistent link: https://www.econbiz.de/10012250618
Saved in:
8
Coffee consumer segmentation : implications for producers and sellers
Maciejewski, Grzegorz
;
Mokrysz, Sylwia
;
Wróblewski, …
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 175-192)
.
2020
Persistent link: https://www.econbiz.de/10012250620
Saved in:
9
Identification of the reasons why individual consumers purchase dietary supplements
Hys, Katarzyna
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 193-209)
.
2020
Persistent link: https://www.econbiz.de/10012250627
Saved in:
10
The behavioural profiles of energy consumers : comparison of the decision tree method and the logit model
Ropuszyńska-Surma, Edyta
;
Węglarz, Magdalena
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 211-239)
.
2020
Persistent link: https://www.econbiz.de/10012250629
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