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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand management"
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Brand management
Consumer behaviour
178
Konsumentenverhalten
178
Markenführung
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Brand image
37
Markenimage
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Beziehungsmarketing
31
Relationship marketing
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Dekimpe, Marnik G.
2
Ewijk, Bernadette J. van
2
Gijsbrechts, Els
2
Lalwani, Ashok K.
2
Nguyen, Hang T.
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Pauwels, Koen
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Chinchanachokchai, Sydney
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Chowdhry, Nivriti
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Clement, Michel
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Colicev, Anatoli
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
345
Journal of retailing and consumer services
219
The journal of product & brand management
184
The journal of brand management : an international journal
171
Asia Pacific journal of marketing and logistics
64
International journal of hospitality management
60
Journal of marketing communications
59
Journal of promotion management : innovations in planning and applied research
54
International journal of advertising : the review of marketing communications
51
Psychology & marketing
51
SpringerLink / Bücher
47
Marketing intelligence & planning
43
Journal of international consumer marketing
42
Journal of strategic marketing
40
International marketing review
38
European journal of marketing : EJM
37
International journal of internet marketing and advertising : IJIMA
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of Islamic marketing
33
Marketing letters : a journal of research in marketing
33
International journal of consumer studies
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of fashion marketing and management
29
Journal of the Academy of Marketing Science
29
European journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of global marketing
27
Journal of marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
International journal of contemporary hospitality management
25
Journal of travel and tourism marketing
25
Global business review
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of hospitality marketing & management
24
Journal of promotion management : JPM
24
International journal of market research
23
Journal of global fashion marketing : JGfM
23
Journal of marketing management : MM
23
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ECONIS (ZBW)
46
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
3
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
5
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
6
A conceptual framework of contemporary luxury consumption
Wang, Yajin
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 788-803
Persistent link: https://www.econbiz.de/10013399610
Saved in:
7
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
8
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
9
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
10
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
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