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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
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Brand management
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Beziehungsmarketing
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Carlson, Jeffrey R.
1
Deleersnyder, Barbara
1
Gedenk, Karen
1
Hada, Mahima
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Homburg, Christian
1
Hossain, Mehdi T.
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Keller, Wiebke
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Klapper, Daniel
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
54
Journal of revenue and pricing management
49
Journal of business research : JBR
43
Management science : journal of the Institute for Operations Research and the Management Sciences
42
European journal of operational research : EJOR
32
Operations research
28
Journal of retailing
26
Discussion papers / CEPR
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International journal of industrial organization
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Manufacturing & service operations management : M & SOM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Information systems research : ISR
17
International journal of production research
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International journal of production economics
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Omega : the international journal of management science
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Discussion paper / Centre for Economic Policy Research
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International journal of hospitality management
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Transportation research / E : an international journal
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SpringerLink / Bücher
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Journal of the Operational Research Society
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Marketing science
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Journal of marketing
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Economics letters
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Journal of the Academy of Marketing Science
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The journal of product & brand management
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Applied economics
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Electronic commerce research
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Information economics and policy : IEP
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Marketing letters : a journal of research in marketing
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Quantitative marketing and economics : QME
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The international review of retail, distribution and consumer research
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European journal of marketing : EJM
6
Journal of air transport management
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
2
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
3
The effect of consumer heterogeneity on firm profits in conspicuous goods markets
Sajeesh, S.
;
Hada, Mahima
;
Raju, Jagmohan Singh
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 258-280
Persistent link: https://www.econbiz.de/10012288664
Saved in:
4
Online marketing : when to offer a refund for advanced sales
Wu, Meng
;
Teunter, Ruud H.
;
Zhu, Stuart X.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 471-491
Persistent link: https://www.econbiz.de/10012134273
Saved in:
5
Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel
;
Reiner, Jochen
;
Natter, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
Saved in:
6
The zero-price effect in a multicomponent product context
Konya-Baumbach, Elisa
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 689-694
Persistent link: https://www.econbiz.de/10011597032
Saved in:
7
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
8
Free indulgences : enhanced zero-price effect for hedonic options
Hossain, Mehdi T.
;
Saini, Ritesh
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 457-460
Persistent link: https://www.econbiz.de/10011428976
Saved in:
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