//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Sponsorship"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Sponsorship
373
Sponsoring
369
Sportmarketing
157
Sports marketing
157
Consumer behaviour
147
Konsumentenverhalten
147
Sport
121
Sports
120
Professional sports
83
Profisport
83
Advertising effects
80
Werbewirkung
80
Brand management
68
Markenführung
68
Sport event
66
Sportveranstaltung
66
Brand image
64
Markenimage
64
sponsorship
64
Football
60
Fußball
60
Online-Marketing
48
Internet marketing
47
Marketing management
45
Marketingmanagement
45
Advertising
34
Werbung
34
Sport organization
31
Sportorganisation
31
Public relations
30
Social Web
30
Social web
30
Öffentlichkeitsarbeit
30
Corporate Social Responsibility
27
Corporate social responsibility
27
Relationship marketing
23
Beziehungsmarketing
22
Corporate disclosure
21
Unternehmenspublizität
21
Arbeitsgruppe
20
more ...
less ...
Online availability
All
Undetermined
Free
182
Type of publication
All
Article
368
Book / Working Paper
27
Type of publication (narrower categories)
All
Article in journal
357
Aufsatz in Zeitschrift
357
Aufsatz im Buch
9
Book section
9
Arbeitspapier
3
Aufsatzsammlung
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Hochschulschrift
2
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
more ...
less ...
Language
All
English
German
50
Undetermined
29
Russian
1
Author
All
Jensen, Jonathan A.
13
Cornwell, T. Bettina
11
Koronios, Konstantinos
7
Breuer, Christoph
6
Grohs, Reinhard
6
Kwak, Dae Hee
6
Boronczyk, Felix
5
Dalakas, Vassilis
5
Woratschek, Herbert
5
Bee, Colleen
4
Biscaia, Rui
4
Bouchet, Adrien
4
Cobbs, Joe B.
4
Dimitropoulos, Panagiotis
4
Glewwe, Paul
4
King, Jesse
4
Lawley, Meredith
4
Mazodier, Marc
4
Rumpf, Christopher
4
Schönberner, Jan
4
Takeda, Fumiko
4
Tyler, B. David
4
Wakefield, Lane
4
Walkup, Brian R.
4
Weeks, Clinton S.
4
Wydick, Bruce
4
Boerman, Sophie C.
3
Carrillat, François A.
3
Chang, Yonghwan
3
Chien, P. Monica
3
Evans, Nathaniel J.
3
Feng, Yang
3
Huh, Jisu
3
Itani, Maher N.
3
Kang, Taeahn
3
Ko, Yong Jae
3
Leng, Ho Keat
3
Madrigal, Robert
3
Matsuoka, Hirotaka
3
Moharana, Tapas Ranjan
3
more ...
less ...
Institution
All
Edward Elgar Publishing
1
IGI Global
1
National Bureau of Economic Research
1
Springer Fachmedien Wiesbaden
1
Universität Leipzig
1
Published in...
All
Journal of business research : JBR
27
European Sport management quarterly : ESMQ
21
Journal of sport management : the official journal of the North American Society of Sport Management
21
International journal of sports marketing & sponsorship
19
International journal of advertising : the review of marketing communications
15
Sport management review
15
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
Journal of advertising research
9
Journal of promotion management : innovations in planning and applied research
9
International journal of sport management and marketing : IJSMM
8
International journal of advertising : the quarterly review of marketing communications
7
The journal of business & industrial marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Sport, Business and Management : an international journal ; SBM
5
SpringerLink / Bücher
5
European journal of marketing : EJM
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of strategic marketing
4
The journal of brand management : an international journal
4
International journal of internet marketing and advertising : IJIMA
3
International journal of sport finance
3
Journal of advertising
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising
3
Journal of promotion management : JPM
3
Journal of vocational behavior
3
Marketing intelligence & planning
3
Psychology & marketing
3
Springer eBook Collection
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
Young consumers : insight and ideas for responsible marketers
3
AMS review : official publication of the Academy of Marketing Science
2
Academy of Management journal : AMJ
2
Applied economics
2
Arts and the market
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Event- und Impaktforschung
2
Journal for global business advancement : JGBA
2
more ...
less ...
Source
All
ECONIS (ZBW)
393
Other ZBW resources
2
Showing
1
-
10
of
395
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport
sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
2
Effectiveness of
sponsorship
type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
3
Sponsorship
activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
4
Shirt
sponsorship
awareness of European football clubs : a survey among German-speaking fans
Dombrowski, Matthias
;
Hodeck, Alexander
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
Saved in:
5
Sports Marketing : Fundamentals - Strategies - Instruments
Bruhn, Manfred
;
Rohlmann, Peter
-
2023
,
sponsorship
and organisation, self-determination and external determination). The authors present the basic building blocks in …
Persistent link: https://www.econbiz.de/10013504610
Saved in:
6
On-site
sponsorship
leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
7
Added value for sponsors : a study of network in football 2011-2018
Erichsen, Morten
;
Stiklestad, Trond
;
Holum, Marthe
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10013349530
Saved in:
8
Mega versus local event sponsorships
Koo, Jakeun
;
Fink, Janet
;
Lee, Younghan
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 671-689
Persistent link: https://www.econbiz.de/10013393515
Saved in:
9
Mixing FIFA World Cup alcohol
sponsorship
agreements with Islamic host countries : a conceptual framework
Dun, Susan
;
Rachdi, Hatim
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 159-171
Persistent link: https://www.econbiz.de/10014451914
Saved in:
10
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->