//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Psychology & marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
243
Konsumentenverhalten
243
Brand management
60
Markenführung
60
Brand image
57
Markenimage
57
Beziehungsmarketing
46
Relationship marketing
46
Advertising effects
44
Werbewirkung
44
Social web
39
Brand
38
Markenartikel
38
Emotion
36
Customer satisfaction
33
Kundenzufriedenheit
33
Internet marketing
32
Online-Marketing
32
Viral marketing
32
Virales Marketing
32
Personality psychology
30
Persönlichkeitspsychologie
30
Advertising
28
Werbung
28
Experiment
27
Dienstleistungsqualität
20
Motivation
20
Service quality
20
USA
19
United States
19
Online retailing
17
Online-Handel
17
Artificial intelligence
14
Bibliometrics
14
Bibliometrie
14
Celebrity endorsement
14
Celebrity-Werbung
14
Einzelhandel
14
Künstliche Intelligenz
14
more ...
less ...
Online availability
All
Undetermined
Free
18
Type of publication
All
Article
39
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Case study
3
Fallstudie
3
Language
All
English
39
Author
All
Anlamlier, Eda
2
Calabuig Moreno, Ferran
2
Filieri, Raffaele
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agarwal, James
1
Alguezaui, Salma
1
Añó Sanz, Vicente
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Berezan, Orie
1
Bhattacharjee, Debashree Roy
1
Brady, Mairead
1
Buhalis, Dimitrios
1
Bui, M̃y
1
Buzeta, Cristian
1
Chakraborty, Debarun
1
Chan, Kimmy Wa
1
Chen, Chen
1
Chen, Congbo
1
Chen, Juan
1
Cho, Hichang
1
Chung, Siyoung
1
Claffey, Ethel
1
Cuomo, Maria Teresa
1
Das, Gopal
1
De Angelis, Matteo
1
De Keyzer, Freya
1
Dessart, Laurence
1
Devece-Carañana, Carlos
1
Dimitriu, Radu
1
Diz-Comesaña, M. Eva
1
Dos Santos, Manuel Alsono
1
Duarte, Maria Margarida
1
Ekinci, Yuksel
1
Etienne, Elodie
1
Festa, Giuseppe
1
Gao, Ting (Lisa)
1
Geru, Marius
1
Giachino, Chiara
1
more ...
less ...
Published in...
All
Psychology & marketing
39
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
2
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
3
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
4
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
5
Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen
;
Yao, Mike Z.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Saved in:
6
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
7
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
8
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
9
Personal information disclosure on social networking sites
Aboulnasr, Khaled
;
Tran, Gina A.
;
Park, Taehoon
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
Saved in:
10
Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->