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~accessRights:"restricted"
~subject:"Verpackungsgestaltung"
~type:"article"
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Search: subject_exact:"Verpackungstechnik"
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Verpackungsgestaltung
Package design
8
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ECONIS (ZBW)
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1
Special edition packaging and its negative effects on search and the shopping experience
Shepherd, Steven
;
Fitzsimons, Gavan J.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 156-172
Persistent link: https://www.econbiz.de/10012483451
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2
Consumer responses to bonus pack and product enlargement claims
Carlson, Jay P.
;
Weathers, Danny
;
Swain, Scott D.
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 59-71
Persistent link: https://www.econbiz.de/10011450454
Saved in:
3
Understanding graphic pictorial warnings in advertising : a replication and extension
Davis, Cassandra
;
Burton, Scot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10011453856
Saved in:
4
Effects of lightness-location congruency on consumers' purchase decision making
Sunaga, Tsutomu
;
Park, Jaewoo
;
Spence, Charles
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011602977
Saved in:
5
"Repackaging" plain packaging in Europe : strategic litigation and public interest considerations
Nanopoulos, Eva
;
Yotova, Rumiana
- In:
Journal of international economic law
19
(
2016
)
1
,
pp. 175-210
Persistent link: https://www.econbiz.de/10011577665
Saved in:
6
Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 305-324)
.
2016
Persistent link: https://www.econbiz.de/10011556331
Saved in:
7
Package graphic design : investigating the variables that moderate consumer response to atypical designs
Celhay, Franck
;
Trinquecoste, Jean François
- In:
The journal of product innovation management : an …
32
(
2015
)
6
,
pp. 1014-1032
Persistent link: https://www.econbiz.de/10011441542
Saved in:
8
Ökologisch vorteilhafte Getränkeverpackungen verlieren weiter an Bedeutung
Groth, Markus
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
95
(
2015
)
3
,
pp. 220-222
Persistent link: https://www.econbiz.de/10010490125
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