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Search: subject:"Sponsorship"
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Sponsorship
342
Sponsoring
338
Sportmarketing
146
Sports marketing
146
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141
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141
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110
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sponsorship
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Jensen, Jonathan A.
13
Cornwell, T. Bettina
9
Koronios, Konstantinos
7
Breuer, Christoph
6
Grohs, Reinhard
6
Kwak, Dae Hee
6
Boronczyk, Felix
5
Dalakas, Vassilis
5
Woratschek, Herbert
5
Bee, Colleen
4
Biscaia, Rui
4
Bouchet, Adrien
4
Cobbs, Joe B.
4
Dimitropoulos, Panagiotis
4
King, Jesse
4
Lawley, Meredith
4
Mazodier, Marc
4
Rumpf, Christopher
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Schönberner, Jan
4
Takeda, Fumiko
4
Tyler, B. David
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Wakefield, Lane
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Walkup, Brian R.
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Weeks, Clinton S.
4
Boerman, Sophie C.
3
Carrillat, François A.
3
Chang, Yonghwan
3
Chien, P. Monica
3
Evans, Nathaniel J.
3
Feng, Yang
3
Huh, Jisu
3
Itani, Maher N.
3
Kang, Taeahn
3
Ko, Yong Jae
3
Leng, Ho Keat
3
Madrigal, Robert
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Matsuoka, Hirotaka
3
Moharana, Tapas Ranjan
3
Morgan, Ashlee
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Ntasis, Lazaros
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Journal of business research : JBR
27
European Sport management quarterly : ESMQ
21
Journal of sport management : the official journal of the North American Society of Sport Management
21
International journal of sports marketing & sponsorship
19
International journal of advertising : the review of marketing communications
15
Sport management review
15
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
Journal of advertising research
9
Journal of promotion management : innovations in planning and applied research
9
International journal of sport management and marketing : IJSMM
8
International journal of advertising : the quarterly review of marketing communications
7
The journal of business & industrial marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Sport, Business and Management : an international journal ; SBM
5
European journal of marketing : EJM
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of strategic marketing
4
The journal of brand management : an international journal
4
International journal of internet marketing and advertising : IJIMA
3
International journal of sport finance
3
Journal of advertising
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising
3
Journal of promotion management : JPM
3
Journal of vocational behavior
3
Marketing intelligence & planning
3
Psychology & marketing
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
Young consumers : insight and ideas for responsible marketers
3
AMS review : official publication of the Academy of Marketing Science
2
Academy of Management journal : AMJ
2
Applied economics
2
Arts and the market
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Journal for global business advancement : JGBA
2
Journal of business venturing
2
Journal of marketing communications
2
Journal of marketing management : MM
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ECONIS (ZBW)
360
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1
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport
sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
2
Effectiveness of
sponsorship
type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
3
Sponsorship
activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
4
Shirt
sponsorship
awareness of European football clubs : a survey among German-speaking fans
Dombrowski, Matthias
;
Hodeck, Alexander
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
Saved in:
5
On-site
sponsorship
leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
6
Added value for sponsors : a study of network in football 2011-2018
Erichsen, Morten
;
Stiklestad, Trond
;
Holum, Marthe
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10013349530
Saved in:
7
Mega versus local event sponsorships
Koo, Jakeun
;
Fink, Janet
;
Lee, Younghan
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 671-689
Persistent link: https://www.econbiz.de/10013393515
Saved in:
8
Mixing FIFA World Cup alcohol
sponsorship
agreements with Islamic host countries : a conceptual framework
Dun, Susan
;
Rachdi, Hatim
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 159-171
Persistent link: https://www.econbiz.de/10014451914
Saved in:
9
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
10
Increasing trust in influencer marketing : the effects of
sponsorship
disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
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