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~institution:"Global Marketing Conference <2012, Seoul>"
~institution:"Schweizerische Gesellschaft für Betriebswirtschaft"
~type_genre:"Article in journal"
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Global Marketing Conference <2012, Seoul>
Schweizerische Gesellschaft für Betriebswirtschaft
German-French-Austrian Conference on Quantitative Marketing <4, 2010, Wien>
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Institut für Betriebswirtschaft <Basel>
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Schmalenbach-Gesellschaft für Betriebswirtschaft / Arbeitskreis Externe und Interne Überwachung der Unternehmung
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Universität Freiburg <Schweiz> / Forschungsstelle für Verbands- und Genossenschafts-Management
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Journal of business research : JBR
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Special section: Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
Global Marketing Conference <2012, Seoul>
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2053-2184
Persistent link: https://www.econbiz.de/10010400163
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