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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
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Asia Pacific journal of marketing and logistics
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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International journal of hospitality management
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A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Ram, Jiwat
;
Wu, Ming-Lu
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 616-633
Persistent link: https://www.econbiz.de/10011622557
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