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~isPartOf:"Electronic commerce research"
~subject:"Social web"
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Search: subject_exact:"Online-Werbung"
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Social web
Internet marketing
64
Online-Marketing
64
Consumer behaviour
36
Konsumentenverhalten
36
Social Web
28
Viral marketing
23
Virales Marketing
23
Online retailing
22
Online-Handel
22
E-commerce
17
Electronic Commerce
17
Advertising effects
11
Werbewirkung
11
Advertising
8
Werbung
8
Beziehungsmarketing
7
Internet
7
Relationship marketing
7
Social media
7
Search engine
5
Suchmaschine
5
Brand management
4
Digital marketing
4
Markenführung
4
Personalisierung
4
Personalization
4
Auction theory
3
Auktionstheorie
3
Brand image
3
Data Mining
3
Data mining
3
Decision
3
Entscheidung
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Experiment
3
Facebook
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Luxury goods
3
Luxusgüter
3
Markenimage
3
Market segmentation
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28
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28
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English
28
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Martinez, Luis F.
2
Bok, Kyoungsoo
1
Calderón-Monge, Esther
1
Calefato, Fabio
1
Cardoso, Sofia
1
Chen, Anran
1
Chen, Xi
1
Cheng, Xusen
1
Chu, Ta-Chung
1
De Keyzer, Freya
1
Dens, Nathalie
1
Dou, Wenyu
1
Duffett, Rodney Graeme
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Fan, Weiguo
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Fu, Dongpu
1
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Hoang, Duc
1
Hong, Yili
1
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1
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1
Jansen, Bernhard J.
1
Jiang, Cuixia
1
Jung, Woo-Jin
1
Kang, Seok
1
Ke, Dan
1
Kemp, Elyria A.
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Kim, Hee-Woong
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Kysely, Miroslav
1
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Lau, Raymond Yiu Keung
1
Li, Yangchun
1
Lim, Jongtae
1
Lindmoser, Christina
1
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Electronic commerce research
Journal of business research : JBR
186
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of advertising : the review of marketing communications
59
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
56
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
47
International journal of hospitality management
45
Business horizons
44
Information systems research : ISR
44
The journal of product & brand management
43
Cogent business & management
39
Journal of internet commerce
39
Journal of management information systems : JMIS
38
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
SpringerLink / Bücher
32
Springer eBook Collection
31
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
International journal of contemporary hospitality management
27
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of strategic marketing
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of promotion management : JPM
22
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ECONIS (ZBW)
28
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28
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
3
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
4
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
5
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
6
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
7
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
8
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
Saved in:
9
Hot topic prediction considering influence and expertise in social media
Bok, Kyoungsoo
;
Noh, Yeonwoo
;
Lim, Jongtae
;
Yoo, Jaesoo
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 671-687
Persistent link: https://www.econbiz.de/10012698193
Saved in:
10
Ranking objectives of advertisements on Facebook by a fuzzy TOPSIS method
Chu, Ta-Chung
;
Kysely, Miroslav
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 881-916
Persistent link: https://www.econbiz.de/10012698532
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