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~isPartOf:"International business review : the official journal of the European International Business Academy"
~subject:"Handelsmanagement"
~subject:"Transnational corporation"
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Handelsmanagement
Transnational corporation
Consumer behaviour
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Einzelhandel
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Institutional economics
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International market entry
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Internationaler Markteintritt
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Retail trade
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Beziehungsmarketing
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Morbe, Lukas
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International business review : the official journal of the European International Business Academy
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
2
Handel und internationales Marketing / Retailing and international marketing
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Management international review : MIR ; journal of international business
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Zukunft im Handel : Studien für die Praxis
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B2B-Handel : Perspektiven des Groß- und Außenhandels
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Case Study
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Edition Management / Textilwirtschaft
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European retail research
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Impulse für die Markenforschung und Markenführung
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
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Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften
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Internationales Management : Forschung, Lehre, Praxis
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Journal of international marketing
1
Journal of retailing and consumer services
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Marketing : ZFP ; journal of research and management
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Markteintrittsstrategien : Dynamik und Komplexität
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Neue betriebswirtschaftliche Forschung : Nbf
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Research
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Sammlung Poeschel
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SpringerLink / Bücher
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Strategic management : a European approach
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Strategic management : new rules for Old Europe
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International strategy's effects on retailers' local implementation and performance
Swoboda, Bernhard
;
Morbe, Lukas
;
Hirschmann, Johannes
- In:
International business review : the official journal of …
27
(
2018
)
3
,
pp. 642-653
Persistent link: https://www.econbiz.de/10011856709
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