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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"South Asian journal of management : SAJM"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
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Cause-Related Marketing
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Consumer behaviour
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India
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Indien
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CRM awareness
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Cause related Marketing
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Content Analysis
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cause preference
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cause scope
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Thomas, Sujo
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International journal of Indian culture and business management
South Asian journal of management : SAJM
International review on public and non-profit marketing
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Journal of nonprofit & public sector marketing
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International journal of electronic marketing and retailing : IJEMR
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International journal of emerging markets
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Journal of philanthropy and marketing
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Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
2
A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal
;
Thomas, Sujo
- In:
South Asian journal of management : SAJM
23
(
2016
)
2
,
pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
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