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~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject:"World Wide Web"
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Social Web
81
Social web
81
Internet marketing
61
Online-Marketing
61
Consumer behaviour
44
Konsumentenverhalten
44
Advertising
40
Werbung
40
Advertising effects
36
Werbewirkung
36
Viral marketing
23
Virales Marketing
23
social media
20
Brand management
18
Markenführung
18
Brand image
11
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Instagram
9
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Öffentlichkeitsarbeit
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Brand
6
Markenartikel
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Beziehungsmarketing
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5
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Influencer marketing
5
Marketing management
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Marketingmanagement
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Online retailing
5
Online-Handel
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Relationship marketing
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eWOM
5
influencer marketing
5
persuasion knowledge
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Hudders, Liselot
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1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
517
Technological forecasting & social change : an international journal
305
Journal of retailing and consumer services
292
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
279
SpringerLink / Bücher
265
Telecommunications policy : the international journal of digital economy, data sciences and new media
245
International journal of internet marketing and advertising : IJIMA
182
Information systems research : ISR
179
Tourism management : research, policies, practice
153
International journal of business information systems : IJBIS
149
Journal of internet commerce
141
NBER working paper series
140
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
139
Journal of management information systems : JMIS
138
Working paper / National Bureau of Economic Research, Inc.
123
Electronic commerce research
122
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
119
International journal of hospitality management
115
Management science : journal of the Institute for Operations Research and the Management Sciences
115
NBER Working Paper
114
Business horizons
108
Journal of travel and tourism marketing
107
Springer eBook Collection
107
Industrial marketing management : the international journal for industrial and high-tech firms
106
Information economics and policy : IEP
106
CESifo working papers
104
Management information systems : mis quarterly
104
Journal of marketing communications
101
International journal of electronic marketing and retailing : IJEMR
95
Psychology & marketing
93
International journal of electronic commerce : IJEC
92
International journal of e-business research : an official publication of the Information Resources Management Association
88
Journal of electronic commerce research : JECR
88
International journal of networking and virtual organisations : IJNVO
84
Journal of marketing management : MM
79
Cogent business & management
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
77
HMD : Praxis der Wirtschaftsinformatik
76
Journal of hospitality marketing & management
76
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ECONIS (ZBW)
83
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83
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
3
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
4
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
5
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
6
Artificial intelligence ecosystems for marketing communications
Malthouse, Edward
;
Copulsky, Jonathan R.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 128-140
Persistent link: https://www.econbiz.de/10014233933
Saved in:
7
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
8
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
9
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
Saved in:
10
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
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