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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
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Brand image
Product design
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International journal of consumer studies
Journal of retailing
Psychology & marketing
7
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
7
The journal of brand management : an international journal
6
The journal of product & brand management
6
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Journal of marketing research
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International journal of product development : IJPD
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing communications
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Journal of retailing and consumer services
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Trademarks, brands, and competitiveness
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AMS review : official publication of the Academy of Marketing Science
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Advances in International Marketing Ser.
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Advances in international marketing
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Agricultural and resource economics review : ARER
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Beiträge zum Produkt-Marketing
1
Business horizons
1
Columbia Business School Research Paper
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Emerald insight
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European journal of innovation management : EJIM
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European journal of international management : EJIM
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European journal of marketing : EJM
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Handbook on brand and experience management
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International journal of advertising : the review of marketing communications
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International journal of management practice : IJMP
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International journal of retail & distribution management
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International journal of services and operations management
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International studies of management and organization
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Journal of Indian business research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business venturing
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Journal of consumer behaviour
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ECONIS (ZBW)
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1
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
2
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
3
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
4
The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
Saved in:
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