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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Electronic Commerce"
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Search: subject_exact:"Consumer Behaviour"
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Electronic Commerce
Consumer behaviour
314
Konsumentenverhalten
314
Internet marketing
145
Online-Marketing
145
Social Web
130
Social web
130
Online retailing
97
Online-Handel
97
Beziehungsmarketing
63
Relationship marketing
63
Advertising effects
62
Brand management
62
Markenführung
62
Viral marketing
62
Virales Marketing
62
Werbewirkung
62
Brand image
50
E-commerce
50
Markenimage
50
Advertising
42
Werbung
42
social media
34
Website
27
Customer satisfaction
26
Kundenzufriedenheit
26
Confidence
25
Vertrauen
25
Innovation adoption
20
Innovationsakzeptanz
20
USA
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United States
20
Brand
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Markenartikel
17
Emotion
16
Internet
16
purchase intention
15
Mobile Business
14
Mobile business
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Marketing management
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49
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Ahmed, Zafar U.
1
Akar, Ezgi
1
Alexandrovskiy, Sergey
1
Algharabat, Raed S.
1
Alhouti, Sarah
1
Arias-Oliva, Mario
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Babakus, Emin
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Carneiro-da-Cunha, Julio Araujo
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Cauberghe, Verolien
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1
Chen, Ming-Yi
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Chiu, Yu-Ping
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1
Chun, Wootae
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Cortese, Juliann
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Curth, Marcelo
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D'Souza, Giles
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Dalgic, Tevfik
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Dangi, Hamendra Kumar
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Diwanji, Vaibhav S.
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Dung Phuong Hoang
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1
Garcia, Alexandre dos Santos
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1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
157
Journal of business research : JBR
66
Electronic commerce research
53
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
47
Information systems research : ISR
37
International journal of e-business research : an official publication of the Information Resources Management Association
36
International journal of business information systems : IJBIS
32
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Electronic commerce research and applications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of management information systems : JMIS
26
Journal of retailing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of retail & distribution management
24
Asia Pacific journal of marketing and logistics
23
Cogent business & management
23
International journal of electronic commerce : IJEC
22
International journal of hospitality management
22
SpringerLink / Bücher
22
The international review of retail, distribution and consumer research
22
Journal of fashion marketing and management
19
Psychology & marketing
19
Information systems and e-business management : ISeB
18
International journal of consumer studies
18
International journal of electronic business
18
International journal of retail and distribution management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of electronic business : IJEB
16
Technological forecasting & social change : an international journal
15
International journal of electronic customer relationship management : IJECRM
14
Journal of the Academy of Marketing Science
14
Global business review
13
Electronic markets : the international journal on networked business
12
European research studies
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
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ECONIS (ZBW)
49
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
5
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
6
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
7
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
8
Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
Saved in:
9
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
10
Driving e-commerce brand attachment through green packaging : an empirical investigation
Zhao, Xu
;
Pan, Cheng
;
Cai, Jingxuan
;
Luo, Xin
;
Wu, Jiang
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
3
,
pp. 178-198
Persistent link: https://www.econbiz.de/10012816198
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