//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
~subject:"Country of origin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Country of origin
Consumer behaviour
68
Konsumentenverhalten
68
Brand image
65
Markenimage
65
Brand management
61
Markenführung
61
Designation of origin
35
Herkunftsbezeichnung
35
International marketing
31
Internationales Marketing
31
Brand
25
Markenartikel
24
Marketing management
11
Marketingmanagement
11
Emerging economies
9
Rules of origin
9
Schwellenländer
9
Ursprungsregeln
9
Luxury goods
8
Luxusgüter
8
China
7
Brand equity
6
Country-of-origin
6
Beziehungsmarketing
5
Comparison
5
Cultural identity
5
Einzelhandel
5
Global brands
5
Globalisierung
5
Globalization
5
Kulturelle Identität
5
Multinationales Unternehmen
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Retail trade
5
Transnational corporation
5
Vergleich
5
Brands
4
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Magnusson, Peter
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Baier, Daniel
1
Balabanis, George
1
Bartsch, Fabian
1
Brand, Benedikt
1
Chun, Eunha
1
De Nisco, Alessandro
1
Diamantopoulos, Adamantios
1
Elliot, Statia
1
Garcia de los Salmones Sanchez, Maria del Mar
1
Han, C. M.
1
Herrero-Crespo, Ángel
1
Herz, Marc
1
Heslop, Louise A.
1
Kim, Kyung Ae
1
Kim, Moon-Yong
1
Kim, Namhoon
1
Ko, Eunju
1
Koschate-Fischer, Nicole
1
Krüger, Tinka
1
Kwan, Ernest
1
Lu, Irene R. R.
1
Mandler, Timo
1
Papadopoulos, Nicolas G.
1
Park, Byung Il
1
San Martín, Héctor
1
Siamagka, Niloletta-Theofania
1
Thomas, D. Roland
1
more ...
less ...
Published in...
All
International marketing review
Asia Pacific journal of marketing and logistics
4
Journal of global marketing
4
Journal of business research : JBR
3
Journal of fashion marketing and management
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
The journal of consumer marketing
3
European journal of marketing : EJM
2
Journal of international consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Asian business & management
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal
1
International business review : the official journal of the European International Business Academy
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of commerce and management
1
International journal of emerging markets
1
International journal of pharmaceutical and healthcare marketing
1
International journal of wine business research
1
Journal of Islamic marketing
1
Journal of agricultural economics
1
Journal of customer behaviour
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of social marketing : JSOCM
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Metamorphosis : a journal of management research
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The marketing review
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
3
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
4
Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach
Brand, Benedikt
;
Baier, Daniel
- In:
International marketing review
39
(
2022
)
4
,
pp. 955-983
Persistent link: https://www.econbiz.de/10013396346
Saved in:
5
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
6
From international travelling consumer to place ambassador : connecting place image to tourism satisfaction and post-visit intentions
De Nisco, Alessandro
;
Papadopoulos, Nicolas G.
;
Elliot, …
- In:
International marketing review
34
(
2017
)
3
,
pp. 425-443
Persistent link: https://www.econbiz.de/10011709263
Saved in:
7
The impact of country of origin on context effects in choice
Kim, Moon-Yong
;
Park, Byung Il
- In:
International marketing review
34
(
2017
)
6
,
pp. 706-734
Persistent link: https://www.econbiz.de/10011799773
Saved in:
8
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
9
Influence of country image on country brand equity : application to higher education services
Herrero-Crespo, Ángel
;
San Martín, Héctor
;
Garcia de …
- In:
International marketing review
33
(
2016
)
5
,
pp. 691-714
Persistent link: https://www.econbiz.de/10011620307
Saved in:
10
An examination of the status and evolution of country image research
Lu, Irene R. R.
;
Heslop, Louise A.
;
Thomas, D. Roland
; …
- In:
International marketing review
33
(
2016
)
6
,
pp. 825-850
Persistent link: https://www.econbiz.de/10011630326
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->