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~isPartOf:"International review on public and non-profit marketing"
~subject:"Brand image"
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Brand image
Beziehungsmarketing
29
Relationship marketing
29
Consumer behaviour
17
Konsumentenverhalten
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Customer satisfaction
11
Kundenzufriedenheit
11
Cause-Related Marketing
9
Cause-related marketing
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Agyapong, Gloria Kakrabah-Quarshie
1
Ali, Basant Hassan
1
Anestis, Michael Chrissos
1
Assimakopoulos, Costas
1
Bhattacharya, Subhajit
1
Duarte, Paulo
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Elaref, Nadia
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Jublee, Daniel Inbaraj
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Karantza, Ioanna
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Kasilingam, Dharun Lingam
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Kataria, Sonia
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Kohli, Harpuneet Singh
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Long Hoang Le
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Natarajan, Thamaraiselvan
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Ofori, Daniel
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Phuong Nhi Nguyen Pham
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Quang An Ha
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Saini, Vinod Kumar
1
Sharma, Ajay Kumar
1
Silva, Susana C.
1
Stephen, Gladys
1
Twum, Kojo Kakra
1
Vlachakis, Sotirios
1
Vlačić, Božidar
1
Yacout, Omneya Mokhtar
1
Yadav, Renu
1
Yalley, Andrews Agya
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International review on public and non-profit marketing
Journal of business research : JBR
100
The journal of product & brand management
78
Journal of retailing and consumer services
68
The journal of brand management : an international journal
65
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
International journal of electronic marketing and retailing : IJEMR
7
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ECONIS (ZBW)
8
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date (oldest first)
1
The effect of charity brand experience on donors’ behavioral intentions : the mediating role of charity brand personality and donors’ satisfaction
Ali, Basant Hassan
;
Elaref, Nadia
;
Yacout, Omneya Mokhtar
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 875-903
Persistent link: https://www.econbiz.de/10014437261
Saved in:
2
Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions
Anestis, Michael Chrissos
;
Karantza, Ioanna
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 555-574
Persistent link: https://www.econbiz.de/10013435732
Saved in:
3
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
4
The influence of public university library service quality and library brand image on user loyalty
Twum, Kojo Kakra
;
Yalley, Andrews Agya
;
Agyapong, …
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10012545525
Saved in:
5
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
6
An integrative approach to the nexus of brand loyalty and corporate social responsibility
Kataria, Sonia
;
Saini, Vinod Kumar
;
Sharma, Ajay Kumar
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 361-385
Persistent link: https://www.econbiz.de/10012617326
Saved in:
7
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
8
Does corporate social responsibility contribute to strengthen brand equity? : an empirical study
Bhattacharya, Subhajit
- In:
International review on public and non-profit marketing
14
(
2017
)
4
,
pp. 513-533
Persistent link: https://www.econbiz.de/10011956204
Saved in:
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