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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
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An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh
;
Parsana, Sohil
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931
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2
Machine learning for marketing on the KNIME Hub : the development of a live repository for marketing applications
Ordenes, Francisco Villarroel
;
Silipo, Rosaria
- In:
Journal of business research : JBR
137
(
2021
),
pp. 393-410
Persistent link: https://www.econbiz.de/10012665790
Saved in:
3
Artificial intelligence in business : state of the art and future research agenda
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 911-926
Persistent link: https://www.econbiz.de/10012509763
Saved in:
4
Unstructured data in marketing
Balducci, Bitty
;
Marinova, Detelina
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 557-590
Persistent link: https://www.econbiz.de/10011911230
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