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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Data Mining"
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Brand image
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Journal of business research : JBR
Technological forecasting & social change : an international journal
33
IEEE transactions on engineering management : EM
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of hospitality management
10
International journal of business information systems : IJBIS
8
Journal of information & knowledge management : JIKM
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of contemporary hospitality management
6
Journal of business analytics
6
Journal of management information systems : JMIS
6
Journal of retailing and consumer services
6
Organizational research methods : ORM
6
Technology analysis & strategic management
6
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6
Electronic commerce research
5
Information systems and e-business management : ISeB
5
International journal of forecasting
5
Journal of risk and financial management : JRFM
5
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
5
Decision support systems : DSS ; the international journal
4
Information systems research : ISR
4
International journal of accounting information systems
4
International journal of production research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Service business
4
Tourism management perspectives : TMP
4
BOK working paper
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European journal of operational research : EJOR
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Financial innovation : FIN
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International journal of bank marketing
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of market research
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International review of financial analysis
3
Journal of air transport management
3
Journal of emerging technologies in Accounting
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Journal of hospitality marketing & management
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MSI
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Management information systems : mis quarterly
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Ruhr economic papers
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ECONIS (ZBW)
14
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14
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1
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
2
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
3
A novel text analytic methodology for classification of product and service reviews
Yucel, Ahmet
;
Dag, Ali
;
Oztekin, Asil
;
Carpenter, Mark
- In:
Journal of business research : JBR
151
(
2022
),
pp. 287-297
Persistent link: https://www.econbiz.de/10013459194
Saved in:
4
Utilizing text-mining to explore consumer happiness within tourism destinations
Garner, Benjamin
;
Thornton, Corliss
;
Pawluk, Anita Luo
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1366-1377
Persistent link: https://www.econbiz.de/10013194376
Saved in:
5
What consumers think about product self-assembly : insights from big data
Safi, Roozmehr
- In:
Journal of business research : JBR
153
(
2022
),
pp. 341-354
Persistent link: https://www.econbiz.de/10013534050
Saved in:
6
Text analysis of online customer reviews for products in the FCB quadrants : procedure, outcomes, and implications
Kim, Taeyong
;
Hwang, Seungsoo
;
Kim, Minkyung
- In:
Journal of business research : JBR
150
(
2022
),
pp. 676-689
Persistent link: https://www.econbiz.de/10013365829
Saved in:
7
Research lines on the impact of the COVID-19 pandemic on business : a text mining analysis
Carracedo, Patricia
;
Puertas, Rosa
;
Martí Selva, Maria …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 586-593
Persistent link: https://www.econbiz.de/10012581641
Saved in:
8
Machine learning for marketing on the KNIME Hub : the development of a live repository for marketing applications
Ordenes, Francisco Villarroel
;
Silipo, Rosaria
- In:
Journal of business research : JBR
137
(
2021
),
pp. 393-410
Persistent link: https://www.econbiz.de/10012665790
Saved in:
9
Big data and big values : when companies need to rethink themselves
Barchiesi, Maria Assunta
;
Colladon, Andrea Fronzetti
- In:
Journal of business research : JBR
129
(
2021
),
pp. 714-722
Persistent link: https://www.econbiz.de/10012509730
Saved in:
10
Artificial intelligence in business : state of the art and future research agenda
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 911-926
Persistent link: https://www.econbiz.de/10012509763
Saved in:
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