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~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~person:"Magnusson, Peter"
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consumer animosity
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Magnusson, Peter
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
International marketing review
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Entrepreneurship in international marketing
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Journal of business research : JBR
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Journal of international marketing
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ECONIS (ZBW)
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Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
2
Beyond anger : a deeper look at consumer animosity
Harmeling, Colleen M.
;
Magnusson, Peter
;
Singh, Nitish
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
6
,
pp. 676-693
Persistent link: https://www.econbiz.de/10011312647
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