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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Journal of marketing management : MM
Marketing letters : a journal of research in marketing
Journal of business research : JBR
225
The journal of brand management : an international journal
185
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
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International journal of hospitality management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Academy of Marketing Science
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Journal of global marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of promotion management : JPM
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Journal of strategic marketing
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International marketing review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The IUP journal of brand management : IJBRM
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Cogent business & management
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International journal of advertising : the review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of marketing
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Journal of retailing
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European journal of marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of advertising : the quarterly review of marketing communications
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Journal of international marketing
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SpringerLink / Bücher
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International journal of retail & distribution management
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
3
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
4
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
5
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
6
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
7
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
8
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
9
Spending as protection : the need for safety increases preference for luxury products
Ma, Han
;
Bradshaw, Hannah K.
;
Janakiraman, Narayan
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012016708
Saved in:
10
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
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