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Journal of strategic marketing
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ECONIS (ZBW)
664
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1
A retrospective of the
Journal
of
Strategic
Marketing
from 1993 to 2019 using bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Paul, Justin
;
Pattnaik, …
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 239-259
Persistent link: https://www.econbiz.de/10013283983
Saved in:
2
Special issue of the
journal
of
strategic
marketing
"the state of theory in strategic marketing research - reviews and prospects"
Pitt, Leyland F.
;
Treen, Emily
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 97-99
Persistent link: https://www.econbiz.de/10012202446
Saved in:
3
Twenty-five years and counting : an analysis of the
Journal
of
strategic
marketing
Brown, Terrence E.
;
Abduljabbar, Meyser
;
Englund, Stefan
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10011861427
Saved in:
4
The power of intuitive thinking : a devalued heuristic of strategic marketing
Patterson, Anthony
;
Quinn, Lee
;
Baron, Steve
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10009510636
Saved in:
5
Cancel culture and the consumer : a strategic marketing perspective
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1071-1086
Persistent link: https://www.econbiz.de/10014305079
Saved in:
6
Franchisees with multiple stakeholder roles : perceptions and conflict in franchise networks
Raha, Aveed
;
Hajdini, Ilir
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 160-179
Persistent link: https://www.econbiz.de/10013170055
Saved in:
7
Why franchisors recruit franchisees from the ranks of their employees
Balsarini, Peter
;
Lambert, Claire
;
Ryan, Marie M.
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 180-200
Persistent link: https://www.econbiz.de/10013170058
Saved in:
8
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
9
Consumer self-concept in the cyberspace : how digitization has shaped the way we self-disclose to others
Bartoli, Chiara
;
Nosi, Costanza
;
Mattiacci, Alberto
; …
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1133-1154
Persistent link: https://www.econbiz.de/10014321941
Saved in:
10
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
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