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~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"SME"
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SME
Marketing management
183
Marketingmanagement
183
Firm performance
30
Unternehmenserfolg
30
Beziehungsmarketing
28
Relationship marketing
28
market orientation
25
Strategic management
23
Strategisches Management
23
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21
Brand management
20
Markenführung
20
Competitive advantage
17
Wettbewerbsvorteil
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16
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Emerging economies
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Journal of strategic marketing
Journal of business research : JBR
25
Industrial marketing management : the international journal for industrial and high-tech firms
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
International journal of entrepreneurship and small business
10
Journal of small business and enterprise development
10
Marketing intelligence & planning
10
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
The journal of business & industrial marketing
9
Entrepreneurship marketing : principles and practice of SME marketing
8
Europäische Hochschulschriften / 5
8
International entrepreneurship and management journal
8
European journal of marketing : EJM
7
International business review : the official journal of the European International Business Academy
7
Journal of small business strategy
7
International marketing review
6
Journal of enterprising culture
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
International journal of business information systems : IJBIS
5
International journal of economic perspectives : IJEP
5
International journal of enterprise information systems : an official publication of the Information Resources Management Association
5
International journal of quality & reliability management
5
International small business journal : researching entrepreneurship
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
European research studies
4
International journal of business innovation and research
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
Journal of African business
4
Journal of industrial engineering and management : JIEM
4
Journal of innovation and entrepreneurship : JIE
4
Macquarie economics research papers
4
Small enterprise research : SER ; the Journal of SEAANZ
4
SpringerLink / Bücher
4
The journal of applied business research
4
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ECONIS (ZBW)
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran
;
Fathollahzadeh, Zeinab
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10012202799
Saved in:
3
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
4
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
5
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
6
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
7
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe
;
Gilmore, Audrey
;
Sellami, Mohamed
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
Saved in:
8
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
9
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
10
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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