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~isPartOf:"Legends in consumer behavior"
~isPartOf:"Legends in marketing series"
~person:"Sheth, Jagdish N."
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Legends in consumer behavior
Legends in marketing series
Legends in marketing
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Does marketing need reform? : fresh perspectives on the future
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Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
2
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
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3
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505794
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4
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
5
Legends in marketing
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10004953883
Saved in:
6
Legends in marketing : Philip Kotler
Kotler, Philip
(
contributor
);
Sheth, Jagdish N.
(
contributor
)
Persistent link: https://www.econbiz.de/10009499622
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