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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Ghosh Chowdhury, Tilottama"
~subject:"Brand"
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Ghosh Chowdhury, Tilottama
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Marketing letters : a journal of research in marketing
Journal of international consumer marketing
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Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
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