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Künstliche Intelligenz
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artificial intelligence (AI)
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automatic text and image analysis
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brand luxuriousness
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human-machine interaction
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luxury marketing communications
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machine learning and artificial intelligence (AI)
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market orientation
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nature of electronic word-of-mouth (eWOM)
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Psychology & marketing
IEEE transactions on engineering management : EM
10
Journal of business research : JBR
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Technological forecasting & social change : an international journal
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Amfiteatru Economic Journal
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Amfiteatru economic : an economic and business research periodical
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Springer eBook Collection
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Journal of Open Innovation: Technology, Market, and Complexity
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Journal of open innovation : technology, market, and complexity
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Journal of securities operations & custody
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32nd European Conference of the International Telecommunications Society (ITS): "Realising the digital decade in the European Union – Easier said than done?", Madrid, Spain, 19th - 20th June 2023
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Artificial Intelligence for Sustainability : Innovations in Business and Financial Services
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Entrepreneurial business and economics review : EBER
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Faculty & research / Insead : working paper series
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Finance research letters
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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Journal of the Academy of Marketing Science
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Oeconomia Copernicana
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Palgrave Studies of Marketing in Emerging Economies
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Review of managerial science : RMS
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2021 future German foreign policy
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23rd Biennial Conference of the International Telecommunications Society (ITS): "Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world", Online Conference / Gothenburg, Sweden, 21st-23rd June, 2021
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30th European Conference of the International Telecommunications Society (ITS): "Towards a Connected and Automated Society", Helsinki, Finland, 16th-19th June, 2019
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AEI Economics Working Paper
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Advances in developing human resources : ADHR
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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
Buffer bots : the role of virtual service agents in mitigating negative effects when service fails
Sands, Sean
;
Campbell, Colin L.
;
Plangger, Kirk
;
Pitt, …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2039-2054
Persistent link: https://www.econbiz.de/10013465140
Saved in:
3
Role of artificial intelligence in marketing strategies and performance
Wu, Chih-Wen
;
Monfort, Abel
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 484-496
Persistent link: https://www.econbiz.de/10014290755
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