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~isPartOf:"The SAGE handbook of marketing theory"
~person:"Goodstein, Ronald Charles"
~person:"Vargo, Stephen L."
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The SAGE handbook of marketing theory
European journal of marketing : EJM
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Major theoretical debates and contemporary issues in marketing theory
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The emergence of consumer research
Kassarjian, Harold H.
;
Goodstein, Ronald Charles
- In:
The SAGE handbook of marketing theory
,
(pp. 59-73)
.
2010
Persistent link: https://www.econbiz.de/10003923085
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A service-dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
The SAGE handbook of marketing theory
,
(pp. 219-234)
.
2010
Persistent link: https://www.econbiz.de/10003923125
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