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~isPartOf:"The SAGE handbook of marketing theory"
~subject:"Marketing theory"
~type_genre:"Aufsatz im Buch"
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The SAGE handbook of marketing theory
The Routledge handbook of service research insights and ideas
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Customer Experience : Forum Dienstleistungsmanagement
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Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
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Handbook of research on customer engagement
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Handbook of research on retailer-consumer relationship development
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Major theoretical debates and contemporary issues in marketing theory
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Neue Herausforderungen an das Dienstleistungsmarketing
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A service-dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
The SAGE handbook of marketing theory
,
(pp. 219-234)
.
2010
Persistent link: https://www.econbiz.de/10003923125
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