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~isPartOf:"The journal of business & industrial marketing"
~subject:"Advertising effects"
~subject:"Marketing management"
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Advertising effects
Marketing management
Internet marketing
22
Online-Marketing
22
Social Web
18
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18
B-to-B-Marketing
15
Business-to-business marketing
15
Lieferantenmanagement
11
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11
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11
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10
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6
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Karjaluoto, Heikki
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Huotari, Lauri
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Kalafatis, Stavros P.
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The journal of business & industrial marketing
Journal of business research : JBR
72
International journal of advertising : the review of marketing communications
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
International journal of internet marketing and advertising : IJIMA
66
Journal of marketing communications
63
Journal of advertising research
59
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of promotion management : innovations in planning and applied research
41
International journal of advertising : the quarterly review of marketing communications
39
Journal of retailing and consumer services
30
Journal of marketing research : JMR
24
Journal of promotion management : JPM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
Information systems research : ISR
19
Journal of internet commerce
19
Psychology & marketing
19
Journal of the Academy of Marketing Science
18
International journal of electronic commerce : IJEC
17
Marketing intelligence & planning
17
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
European journal of marketing : EJM
14
International journal of electronic marketing and retailing : IJEMR
14
Journal of current issues and research in advertising
13
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Electronic commerce research
12
Journal of marketing management : MM
12
Journal of retailing
12
Journal of strategic marketing
12
Young consumers : insight and ideas for responsible marketers
12
European research studies
11
Journal of electronic commerce research : JECR
11
Cogent business & management
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
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ECONIS (ZBW)
11
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1
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
2
The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale
;
Stephens, Anna M.
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
Saved in:
3
The emergence of B2B omni-channel marketing in the digital era : a systematic literature review
Hayes, Órla
;
Kelliher, Felicity
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392
Saved in:
4
Mobile instant messaging apps as an opportunity for a conversational approach to marketing : a segmentation study
Lo Presti, Letizia
;
Maggiore, Giulio
;
Marino, Vittoria
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1432-1448
Persistent link: https://www.econbiz.de/10013400120
Saved in:
5
IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant
;
Shukla, Paurav
;
Kalafatis, Stavros P.
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 398-408
Persistent link: https://www.econbiz.de/10011662271
Saved in:
6
From websites to social media : exploring the adoption of internet marketing in emerging industrial markets
Shaltoni, Abdel Monim
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 1009-1019
Persistent link: https://www.econbiz.de/10011773584
Saved in:
7
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
8
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
9
Industrial branding in the digital age
Lipiäinen, Heini Sisko
;
Karjaluoto, Heikki
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
Saved in:
10
Analysis of content creation in social media by B2B companies
Huotari, Lauri
;
Ulkuniemi, Pauliina
;
Saraniemi, Saila
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
Saved in:
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