//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~isPartOf:"The journal of services marketing"
~isPartOf:"The service industries journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
520
Relationship marketing
520
Consumer behaviour
276
Konsumentenverhalten
276
Customer satisfaction
186
Kundenzufriedenheit
186
Dienstleistungsqualität
172
Service quality
172
Brand management
122
Markenführung
122
Brand image
92
Markenimage
92
Brand
72
Markenartikel
71
Customer integration
63
Kundenintegration
63
Social Web
56
Social web
56
Customer service
55
Kundenservice
55
Dienstleistungssektor
43
Service industry
43
Emotion
42
Internet marketing
40
Online-Marketing
40
Customer value
37
Kundenwert
37
Confidence
36
Lieferantenmanagement
36
Supplier relationship management
36
Vertrauen
36
Betriebliche Wertschöpfung
35
Brand loyalty
35
Value creation
35
Beschwerdemanagement
33
Complaint management
33
Customer engagement
28
Customer experience
28
Markentreue
28
Services
28
more ...
less ...
Online availability
All
Undetermined
270
Free
9
Type of publication
All
Article
518
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
520
Aufsatz in Zeitschrift
520
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Language
All
English
520
Author
All
Klaus, Philipp
7
Mattila, Anna S.
7
Guzman, Francisco
6
Gil Saura, Irene
5
Hollebeek, Linda D.
5
Ha, Hong Youl
4
Aksoy, Lerzan
3
Alkire, Linda
3
Balaji, M. S.
3
Benoit, Sabine
3
Bruce, Helen L.
3
Burton, Jamie
3
Choi, Beom Joon
3
Dagger, Tracey S.
3
Fetscherin, Marc
3
Furrer, Olivier
3
Gruber, Thorsten
3
Grönroos, Christian
3
Harris, Lloyd C.
3
Heinonen, Kristina
3
Holloway, Betsy Bugg
3
Tsiotsou, Rodoula H.
3
Veloutsou, Cleopatra
3
Wu, Cedric Hsi-jui
3
Al-Hawari, Mohd Ahmad
2
Alrawadieh, Ziad
2
Augusto, Mário Gomes
2
Back, Ki-Joon
2
Bang, Nguyen
2
Barnes, Donald C.
2
Basso, Kenny
2
Beatson, Amanda
2
Beatty, Sharon E.
2
Benkenstein, Martin
2
Black, Hulda G.
2
Broyles, S. Allen
2
Chang, Chia-Wen
2
Chang, Hua
2
Chao, Pei
2
Coelho, Filipe
2
more ...
less ...
Published in...
All
The journal of product & brand management
The journal of services marketing
The service industries journal
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of business & industrial marketing
193
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
more ...
less ...
Source
All
ECONIS (ZBW)
520
Showing
1
-
10
of
520
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
4
How strategic design abilities address unmet value in service engagement strategies
Bouman, Nijs
;
Simonse, Lianne
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014473566
Saved in:
5
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
6
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
7
Anticipated emotion in planned versus unplanned purchase : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
The service industries journal
43
(
2023
)
1/2
,
pp. 104-123
Persistent link: https://www.econbiz.de/10013540915
Saved in:
8
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
9
Customer ecosystems : exploring how ecosystem actors shape customer experience
Lipkin, Michaela
;
Heinonen, Kristina
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013542858
Saved in:
10
The importance of perceived fairness in product customization settings
Scholl-Grissemann, Ursula
;
Sauer, Nicola E.
;
Teichmann, …
- In:
The service industries journal
42
(
2022
)
11/12
,
pp. 823-842
Persistent link: https://www.econbiz.de/10013362153
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->