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~isPartOf:"The journal of product & brand management"
~subject:"Destination management"
~subject:"Markenimage"
~subject:"Tourismusregion"
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Destination management
Markenimage
Tourismusregion
Designation of origin
18
Herkunftsbezeichnung
18
Brand image
15
Brand management
14
Markenführung
14
Consumer behaviour
12
Konsumentenverhalten
12
Brand
6
Markenartikel
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Emerging economies
4
Nation branding
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Schwellenländer
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Country image
3
Place branding
3
Place marketing
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Standortmarketing
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Branding
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Country reputation
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Emerging markets
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Generic drugs
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Generika
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COBO
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English
15
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Rojas-Méndez, José
2
Aldabbas, Hazem
1
Ar, Aybeniz Akdeniz
1
Banerjee, Saikat
1
Benson-Rea, Maureen
1
Brodie, Roderick J.
1
Dadzie, Charlene
1
Datta, Saroj Kumar
1
Davari, Arezoo
1
De Nisco, Alessandro
1
El Banna, Alia
1
Ferreira, Hugo Alexandre
1
Gamliel, Eyal
1
Gilboa, Shaked
1
Grudecka, Anna
1
Guzman, Francisco
1
Hamzaoui-Essoussi, Leila
1
Herstein, Ram
1
Juusola, Katariina
1
Kara, Ali
1
Khoshnevis, Mozhde
1
Lahrech, Abdelmounaim
1
Li, Huaibin
1
Martins, Marisa
1
Mayrand, Marie-Eve
1
Nguyen, Thuy D.
1
Oduro, Stephen
1
Papadopoulos, Nicolas G.
1
Petruzzellis, Luca
1
Pons, Frank
1
Ramalho, Joana
1
Roy, Dilip
1
Santos, Jose Paulo Marques dos
1
Sanyal, Shamindra Nath
1
Seixas, Daniela
1
Souiden, Nizar
1
Witek-Hajduk, Marzanna Katarzyna
1
Yousaf, Salman
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The journal of product & brand management
Journal of travel and tourism marketing
36
Tourism management : research, policies, practice
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
International marketing review
32
Journal of business research : JBR
31
Journal of international consumer marketing
24
Asia Pacific journal of marketing and logistics
22
Tourism analysis : an interdisciplinary tourism & hospitality journal
21
Journal of global marketing
19
Tourism management perspectives : TMP
17
Journal of retailing and consumer services
15
Journal of vacation marketing : an international journal
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of international marketing
14
Journal of vacation marketing
11
International business review : the official journal of the European International Business Academy
10
Journal of hospitality marketing & management
10
Marketing intelligence & planning
10
The journal of brand management : an international journal
10
The journal of consumer marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of destination marketing & management
8
Journal of hospitality and tourism insights
7
Australasian marketing journal
6
International journal of leisure and tourism marketing : IJLTM
6
Journal of fashion marketing and management
6
Journal of promotion management : JPM
6
Tourism and hospitality research : THR
6
Tourism review
6
International journal of wine business research : IJWBR
5
Journal of Islamic marketing
5
The service industries journal
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Country of origin effect : looking back and moving forward
4
European journal of marketing : EJM
4
European research studies
4
International journal of business and globalisation : IJBG
4
International journal of contemporary hospitality management
4
International journal of emerging markets
4
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ECONIS (ZBW)
15
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1
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
2
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
3
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
4
Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 854-869
Persistent link: https://www.econbiz.de/10013407561
Saved in:
5
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Saved in:
6
Country of origin branding : an integrative perspective
Brodie, Roderick J.
;
Benson-Rea, Maureen
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011607017
Saved in:
7
Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
;
El …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 615-628
Persistent link: https://www.econbiz.de/10011616245
Saved in:
8
Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.
;
Dadzie, Charlene
;
Davari, Arezoo
; …
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
Saved in:
9
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
10
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Saved in:
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