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~language:"eng"
~person:"Wiedmann, Klaus-Peter"
~person:"Woodside, Arch G."
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
79
Konsumentenverhalten
79
Luxury goods
19
Luxusgüter
19
Brand management
18
Markenführung
18
Brand image
15
Markenimage
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10
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9
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Wiedmann, Klaus-Peter
Woodside, Arch G.
Han, Heesup
115
Belk, Russell W.
109
Mattila, Anna S.
95
Grunert, Klaus G.
89
Lusk, Jayson L.
83
Phau, Ian
80
Usman, Osly
76
Sheth, Jagdish N.
75
Grewal, Dhruv
69
Khare, Arpita
69
Foxall, Gordon R.
68
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
52
Thøgersen, John
51
Rajagopal
50
Krishna, Aradhna
49
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
Bruwer, Johan
46
Cherchye, Laurens
46
Sharma, Piyush
46
Diamantopoulos, Adamantios
45
Dubé, Jean-Pierre
45
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Gottfried Wilhelm Leibniz Universität Hannover
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Psychology & marketing
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9
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5
The journal of brand management : an international journal
5
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2
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2
Journal of retailing and consumer services
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Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of product & brand management
2
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1
Consumer behavior in tourism and hospitality research
1
Consumer psychology in a social media world
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Consumption culture in Europe : insight into the beverage industry
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European journal of marketing : EJM
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Fuzzy methods for customer relationship management and marketing : applications and classifications
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International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
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International journal of retail & distribution management
1
International marketing review
1
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1
Journal of customer behaviour
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Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global fashion marketing : JGfM
1
Journal of macromarketing
1
Journal of marketing theory and practice
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Qualitative market research : an international journal
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
The journal of consumer marketing
1
The marketing review
1
The service industries journal
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ECONIS (ZBW)
81
USB Cologne (EcoSocSci)
2
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1
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
2
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
3
Fashion and film stories of (mis)understanding : introduction to a special issue on cinema and fashion
Díaz Soloaga, Paloma
;
Muñoz Domínguez, Gemma
; …
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 369-373
Persistent link: https://www.econbiz.de/10014373485
Saved in:
4
The sources of the many faces of consumer smartphone attachment : a value-in-use perspective
Sohn, Stefanie
;
Karampournioti, Evmorfia
;
Wiedmann, …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1399-1412
Persistent link: https://www.econbiz.de/10013329335
Saved in:
5
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
6
Customers who misbehave : identifying restaurant guests "acting out" via asymmetric case models
Chaouali, Walid
;
Hammami, Samiha Mjahed
;
Veríssimo, …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209631
Saved in:
7
Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter
- In:
The Oxford handbook of luxury business
,
(pp. 287-308)
.
2022
Persistent link: https://www.econbiz.de/10013273938
Saved in:
8
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
9
Post-COVID-19 consumers' cautious and virtuous mindsets : new marketing opportunities for positive social change
Mittal, Banwari
;
Woodside, Arch G.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 533-553
Persistent link: https://www.econbiz.de/10013475195
Saved in:
10
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
Saved in:
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