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Search: "Lee, Minkyo"
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Lee, Minkyo
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Pedersen, Paul M.
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Lim, Choong Hoon
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Potter, Robert F.
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Yeo, In-Sung
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European Sport management quarterly : ESMQ
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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1
A re-inquiry of the emotion spillover effect using psychophysiological approaches : how game outcome and process influence cognitive processing of TV commercial
Lee, Minkyo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1159-1181
Persistent link: https://www.econbiz.de/10014320236
Saved in:
2
The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising : a dynamic motivational systems approach
Lee, Minkyo
;
Potter, Robert F.
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
5
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012177444
Saved in:
3
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
4
The marketing of an international match in Asia : the effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior
Lee, Minkyo
;
Lim, Choong Hoon
;
Yeo, In-Sung
;
Pedersen, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 235-245
Persistent link: https://www.econbiz.de/10011415240
Saved in:
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