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~person:"Akaka, Melissa Archpru"
~person:"Gummerus, Johanna"
~person:"Löbler, Helge"
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Search: subject_exact:"Service-Dominant Logic"
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Service-Dominant Logic
24
Service-dominant logic
24
Marketing theory
14
Marketingtheorie
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Betriebliche Wertschöpfung
13
Value creation
13
Customer integration
7
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service-dominant logic
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value cocreation
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Akaka, Melissa Archpru
Gummerus, Johanna
Löbler, Helge
Vargo, Stephen L.
52
Lusch, Robert F.
36
Edvardsson, Bo
19
Barile, Sergio
13
Polese, Francesco
12
Grönroos, Christian
10
Saviano, Marialuisa
10
Mele, Cristina
9
Ng, Irene
9
Koskela-Huotari, Kaisa
8
Tronvoll, Bård
8
Böhmann, Tilo
7
Drengner, Jan
7
Hughes, Tim
7
Woratschek, Herbert
7
Brodie, Roderick J.
6
Frow, Pennie
6
Helkkula, Anu
6
Skålén, Per
6
Strandvik, Tore
6
Wieland, Heiko
6
Hilton, Toni
5
Horbel, Chris
5
Jacob, Frank
5
Krcmar, Helmut
5
Osborne, Stephen P.
5
Payne, Adrian
5
Ventura, Rafael
5
Adams, Frank G.
4
Barrutia, José M.
4
Bruns, Katherina
4
Böhm, Markus
4
Colurcio, Maria
4
Corsaro, Daniela
4
Dahl, Andrew J.
4
Dobrzykowski, David D.
4
Gewald, Heiko
4
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Journal of service management
3
Marketing theory
3
Die Betriebswirtschaft : DBW
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Review of marketing research
2
Service Science
2
AMS review : official publication of the Academy of Marketing Science
1
An SME perspective
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E-marketing ; Vol. 3
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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Handbook of service science ; [Vol. 1]
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Information systems and e-business management : ISeB
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Journal of business research : JBR
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Journal of international marketing
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Journal of macromarketing
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
25
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1
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
2
Microfoundations for macromarketing : a metatheoretical lens for bridging the micro-macro divide
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Nariswari, …
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10014233693
Saved in:
3
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
4
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
5
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
6
A service-ecosystem perspective on value creation : implications for international business
Kaartemo, Valtteri
;
Akaka, Melissa Archpru
;
Vargo, …
-
2017
Persistent link: https://www.econbiz.de/10011597910
Saved in:
7
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
8
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
9
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
10
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
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