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~person:"Baines, Tim"
~subject:"Gamification"
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Baines, Tim
Andrews, Daniel
2
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Gatautis, Rimantas
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Research technology management : RTM
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Snakes and ladders in servitization : using a game to capture inhibitors and enablers of transformation
Andrews, Daniel
;
Dmitrijeva, Jekaterina
;
Bigdeli, Ali Ziaee
- In:
Research technology management : RTM
61
(
2018
)
6
,
pp. 37-46
Persistent link: https://www.econbiz.de/10011977856
Saved in:
2
Using gamification to transform the adoption of servitization
Shi, Victor Guang
;
Baines, Tim
;
Baldwin, James
; …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011730124
Saved in:
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