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~person:"Bhatt, Viral"
~person:"Shreevastava, Richa"
~subject:"Past donations"
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Consumer behaviour
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Beziehungsmarketing
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Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
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