Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Sujo Thomas, Viral Bhatt and Ritesh Patel
Year of publication: |
2024
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Authors: | Thomas, Sujo ; Bhatt, Viral ; Patel, Ritesh |
Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 19.2024, 4, p. 964-988
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Subject: | Cause involvement | Cause-related marketing | Corporate social responsibility | CRM luxurycampaigns | CRM participation intention | Generation Z | Past donations | Religiosity | Skepticism | Beziehungsmarketing | Relationship marketing | Corporate Social Responsibility | Cause-Related Marketing | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Fundraising |
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