Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Year of publication: |
2023
|
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Authors: | Thomas, Sujo ; Patel, Ritesh ; Bhatt, Viral |
Published in: |
Society and business review. - Bradford : Emerald, ISSN 1746-5699, ZDB-ID 2243680-7. - Vol. 18.2023, 3, p. 401-421
|
Subject: | Cause-related marketing | CRM campaign | Grocery retailer | Intention to donate | Materialistic values | Private-labels | Religious values | Trust | Beziehungsmarketing | Relationship marketing | Fundraising | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Lebensmitteleinzelhandel | Food retailing | Soziale Werte | Social values | Lebensmittelhandel | Food trade |
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