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~person:"Bruhn, Manfred"
~person:"Cleveland, Mark"
~type_genre:"Aufsatz in Zeitschrift"
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Bruhn, Manfred
Cleveland, Mark
Laroche, Michel
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Huarng, Kun-Huang
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Ko, Eunju
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Dhir, Amandeep
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Gupta, Suraksha
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Valette-Florence, Pierre
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Adomako, Samuel
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Babin, Barry J.
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Diamantopoulos, Adamantios
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Kumar, Satish
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
23
Journal of business research : JBR
18
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ECONIS (ZBW)
41
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1
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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3
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
4
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
5
75 Jahre DIE UNTERNEHMUNG : Kontinuität im Wandel der BWL
Bruhn, Manfred
- In:
Die Unternehmung : Swiss journal of business research …
75
(
2021
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10012522744
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6
Mythen und Metaphern des Marketing : Anspruch und Wirklichkeit der marktorientierten Unternehmensführung
Bruhn, Manfred
;
Meffert, Heribert
;
Kirchgeorg, Manfred
- In:
Die Unternehmung : Swiss journal of business research …
75
(
2021
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10012522765
Saved in:
7
Multifaceted acculturation in multiethnic settings
Cleveland, Mark
;
Xu, Cecelia
- In:
Journal of business research : JBR
103
(
2019
),
pp. 250-260
Persistent link: https://www.econbiz.de/10012104217
Saved in:
8
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
9
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
10
"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris
;
Cleveland, Mark
- In:
Journal of business research : JBR
77
(
2017
),
pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
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