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~person:"Celhay, Franck"
~person:"Jaud, David A."
~person:"Leibinger, Tina"
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Celhay, Franck
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Do stories (always) make food products taste better? : the boundary effects of matching package type and product dimension
Jaud, David A.
;
Braconnot, Alexandra R.
;
Lunardo, Renaud
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1224-1236
Persistent link: https://www.econbiz.de/10014368255
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2
Downsizing of fast moving consumer goods : perception & reaction of consumers
Sander, Matthias
;
Leibinger, Tina
-
2020
Persistent link: https://www.econbiz.de/10012292617
Saved in:
3
Package graphic design : investigating the variables that moderate consumer response to atypical designs
Celhay, Franck
;
Trinquecoste, Jean François
- In:
The journal of product innovation management : an …
32
(
2015
)
6
,
pp. 1014-1032
Persistent link: https://www.econbiz.de/10011441542
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