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~person:"Chaney, Damien"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Chaney, Damien
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Journal of strategic marketing
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ECONIS (ZBW)
5
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Special issue: marketing and generation
Chaney, Damien
(
ed.
);
Touzani, Mourad
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011742966
Saved in:
2
Marketing to the (new) generations : summary and perspectives : introduction
Chaney, Damien
;
Touzani, Mourad
;
Ben Slimane, Karim
- In:
Journal of strategic marketing
25
(
2017
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10011742971
Saved in:
3
Megamarketing expanded by neo-institutional theory
Chaney, Damien
;
Ben Slimane, Karim
;
Humphreys, Ashlee
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 470-483
Persistent link: https://www.econbiz.de/10011571015
Saved in:
4
Towards marketing fo funcionality : insights from Michelin and Hilti
Ben Slimane, Karim
;
Chaney, Damien
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 224-237
Persistent link: https://www.econbiz.de/10011300853
Saved in:
5
Introducting customer blind spots : a cognitive approach on noncustomers
Ben Slimane, Karim
;
Chaney, Damien
;
Mbengue, Ababacar
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10010359558
Saved in:
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