//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Choi, Sejung Marina"
~person:"Lim, Weng Marc"
~person:"Yi, Youjae"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Psychology & marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
16
Konsumentenverhalten
16
Customer satisfaction
8
Kundenzufriedenheit
8
Beziehungsmarketing
5
Relationship marketing
5
Bibliometrics
3
Bibliometrie
3
Brand image
3
Dienstleistungsqualität
3
Emotion
3
Markenimage
3
Personality psychology
3
Persönlichkeitspsychologie
3
Service quality
3
South Korea
3
Südkorea
3
Asia
2
Asien
2
Brand
2
Customer service
2
Dienstleistungssektor
2
E-commerce
2
Electronic Commerce
2
Kundenbindungsprogramm
2
Kundenservice
2
Loyalty program
2
Markenartikel
2
Marketing theory
2
Marketingtheorie
2
Meta-Analyse
2
Meta-analysis
2
Service industry
2
customer satisfaction
2
meta-analysis
2
persuasive intent
2
review
2
Advertising effects
1
Arbeitskräfte
1
Artificial intelligence
1
more ...
less ...
Online availability
All
Undetermined
18
Free
5
Type of publication
All
Article
43
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
33
Undetermined
11
Author
All
Choi, Sejung Marina
Lim, Weng Marc
Yi, Youjae
Woodside, Arch G.
30
Bagozzi, Richard P.
20
Nataraajan, Rajan
20
Herrmann, Andreas
17
Rauschnabel, Philipp A.
15
Mowen, John C.
13
Chang, Chingching
12
Kellaris, James J.
11
Ndubisi, Nelson Oly
11
Harnish, Richard J.
10
Holbrook, Morris B.
10
Huber, Frank
10
Krishen, Anjala S.
10
Meenaghan, Tony
10
Shoham, Aviv
10
Spence, Charles
10
Chan, Eugene Y.
9
Cohen, Ronald Jay
9
Orth, Ulrich R.
9
Sprott, David E.
9
Suri, Rajneesh
9
Gong, Taeshik
8
Hollebeek, Linda D.
8
Kim, Jungkeun
8
Mathur, Anil
8
Spence, Mark T.
8
Sung, Yongjun
8
Wiedmann, Klaus-Peter
8
Antonetti, Paolo
7
Das, Gopal
7
Eisend, Martin
7
Florack, Arnd
7
Gould, Stephen J.
7
Ko, Eunju
7
Lennon, Sharron J.
7
Lowe, Ben
7
Lunardo, Renaud
7
more ...
less ...
Published in...
All
Psychology & marketing
37
Psychology & Marketing
7
Source
All
ECONIS (ZBW)
26
OLC EcoSci
11
Other ZBW resources
7
Showing
1
-
10
of
44
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
The influence of frontline employee self-disclosure about products in a retail store on customer trust in the retailer in the context of service encounters
Park, Jihye
;
Yi, Youjae
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1417-1430
Persistent link: https://www.econbiz.de/10014291940
Saved in:
3
Personalization in personalized marketing : trends and ways forward
Chandra, Shobhana
;
Verma, Sanjeev
;
Lim, Weng Marc
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1529-1562
Persistent link: https://www.econbiz.de/10013280124
Saved in:
4
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
5
A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira
;
Lim, Weng Marc
;
Ladeira, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
Saved in:
6
The role of emotions in augmented reality
Soon, Pei-Shan
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
Saved in:
7
A meta-analysis on the effects of product scarcity
Ladeira, Wagner Junior
;
Lim, Weng Marc
;
Santini, …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1267-1279
Persistent link: https://www.econbiz.de/10014291891
Saved in:
8
The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries
Gong, Taeshik
;
Yi, Youjae
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 427-442
Persistent link: https://www.econbiz.de/10011970145
Saved in:
9
A story to sell : the influence of storytelling on consumers' purchasing behavior
Oliveira Júnior, João Ricardo de
;
Coelho, Ricardo …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 239-261
Persistent link: https://www.econbiz.de/10014290508
Saved in:
10
"Seize the deal, or return it losing your free gift" : the effect of a gift-with-purchase promotion on product return intention
Lee, Shinhyoung
;
Yi, Youjae
- In:
Psychology & marketing
34
(
2017
)
3
,
pp. 249-263
Persistent link: https://www.econbiz.de/10011658370
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->